Foreign Perspectives

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One thing that constantly surprises me with the adverts that we get for the listings sites is how poor some of them are.

Whilst most people will write two or three paragraphs to describe their place and some even run to quite extensive descriptions of both their property and the local attractions, others put as little as one sentence on and don’t bother with a photo either.

Now, it’s possible to get some hits with a one sentence description but realistically the number of hits you’ll get with one sentence is tiny as it just isn’t enough for the search engines to work with. And the search engines do matter because even with listings sites, the majority of hits are generally on the pages generated for individual properties rather than the home page of the listings site. Therefore if your entry is very short then you’re going to get a good deal less business than if your entry is above average in length.

Photos are a different matter. They’re usually not important in bringing people to your place although there’s been a recent trend towards people using image search to find properties so they are more important than they were. However, many people book directly from the advert so it’s a good idea to load as many good photos as you can with any adverts that you place. Make sure that the photo used on your summary page is eye-catching too or your place will get skipped.

In fact, rather than spending time to get the “perfect wording” for your ad, it’s much better to spend the time in making it longer.

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Californian insurance is never cheap so it’s especially worth your while to shop around to find the best deal that you can.

As in other areas, to get the best California health insurance quote your best bet is to look online where the competition amongst the insurance providers is the keenest and their costs the lowest which adds up to better deals for you. Surprisingly perhaps this also applies to California group health insurance quotes and indeed to California small business health insurance where ordinarily it’s the land of specialised insurance sales teams.

To get the best deal for yourself it’s best to have a good read of the various types of groups that are targetted by each site that you look at as often the pricing can be radically different if you find that you fall into one of the groups considered as being lower risk. One notable exception to this is in health insurance targetted at higher age groups as it’s usually cheaper to get a specific policy for older citizens rather than use an ordinary policy if you fall into the category of “older citizen” (for which the age bands vary).

Even when you’ve gotten as far as selecting the group don’t underestimate the significance of your exact job description: if you’ve a choice of putting yourself down as being in a racy type of job and a more sedate version you definitely don’t want to be going for that racy category (always assumng of course that both are equally valid descriptions of your job as if they’re not you could easily end up with any claims being disqualified).

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We’ve been looking around for a new template for this blog but haven’t really seen anything that really catches our eye and is broadly in tune with the themes that we talk about here.

However, there’s loads of people out there who run up custom templates and we’re toying with the idea of getting one done for the site. Well, depending on the charge for it that is as I can certainly live with the free ones if the charge is over the top and if really pushed could run up one ourselves I suppose.

I think we’ll have a look round some more but that custom template is getting to be quite tempting.

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