Foreign Perspectives

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You’d think that when they were placing an advert for their holiday property they’d at least read what country it was in, wouldn’t you?

Surprisingly, an increasing number of people these days don’t seem to read anything before they click. For example, this morning I’d a submission to our holiday listings site for a property. Snag was that it was listed as a “for sale” property rather than a holiday one, as being in the French language when it was in English and as not being in France. It seems doubtful that they actually read what they were typing for that one.

To get the process as clean as possible, the main input form for the properties contains information about what should be in every section and yet even there it’s frequently ignored. For instance, whilst we’ve a section that’s for use in sending comments or additional information to me and isn’t published, I very often find that it contains essential information about the property.

Maybe now you’ll understand why some of the large listings sites have adverts that are in very dodgy English!

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One of the things that I’d not really allowed for when I started the listings sites was that people would want to drop their listing.

For a normal site that charges a lot of cash each year you’d expect that people wouldn’t always renew, but when I started the site was completely free so why would anyone drop their listing? Whilst only one has dropped off in the sense of not wanting their listing at all, quite a number have dropped out through having either sold their property or simply stopped offering holiday accommodation.

This year the turnover is so high that I’m finally getting around to implementing a facility for people to suspend their listing themselves and I’ve also started to send out verification e-mails to check that those on the site are still in the business.

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Running an accommodation listings site is a peculiar type of business. Whilst in most businesses, you’d have contact with your customers be it in person, by phone or via e-mail in this business the guests of your customers are also your customers, or at least indirectly. It’s very much a business that’s involved in establishing connections between your customers and the guests that they may have.

In the early days, you’ll know the various owners that list with you quite well but as the business grows that connection tends to get lost. Those original owners that listed with you will disappear into the sea of new ones. So, for example, whilst most of my original 20 or so owners are still around (some have sold their places and dropped out, others have simply retired), they’re obviously overwhelmed by the more than 700 that have signed up since those early days.

Now the problem with that is that the whole process obviously becomes much less personal and more automated and one question that springs to mind after a while is: how do you know that these are legit places?

Well, actually, it doesn’t spring to mind with many places which is the problem. The vast majority of listings sites basically accept all entries that are thrown at them and yet one assumes that at least some of them are bogus. Where it’s a greater problem obviously is with those sites that offer either free or extended trial periods yet few of them appear to apply the checks that you’d expect, even to the extent of not bothering to verify that the properties are still in business now and again.

Whilst not wanting to pester the owners all the time, OurInns at least verifies the continued existence of them several times per year and has started on an owner verification programme too.

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