Archive for the ‘Marketing’ Category

Do people actually read what they’re typing?

You’d think that when they were placing an advert for their holiday property they’d at least read what country it was in, wouldn’t you?

Surprisingly, an increasing number of people these days don’t seem to read anything before they click. For example, this morning I’d a submission to our holiday listings site for a property. Snag was that it was listed as a “for sale” property rather than a holiday one, as being in the French language when it was in English and as not being in France. It seems doubtful that they actually read what they were typing for that one.

To get the process as clean as possible, the main input form for the properties contains information about what should be in every section and yet even there it’s frequently ignored. For instance, whilst we’ve a section that’s for use in sending comments or additional information to me and isn’t published, I very often find that it contains essential information about the property.

Maybe now you’ll understand why some of the large listings sites have adverts that are in very dodgy English!

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.

Plugging away with the new wordpress template

I’ve been plugging away at the weekends with my new WordPress template over at SevaTeem for the last month or so and interestingly it’s starting to get hits from people looking how to do things like add extra sidebars and whatnot.

Whilst it’ll be a while before it’s ready to roll out to the world at large I’ve started using it on a couple of blogs to see how it flies in real-life. Personally Chosen uses an early version of the template with a very plain look. Slightly more along the lines of what the finished template might look like is the new Our Inns blog although there’s still work to be done as you’ll see if you glance at the SevaTeem blog itself.

What’s surprised me is that there really isn’t an awful lot of work required to create your very own WordPress theme and whilst I figure I’ve a few more weeks work to tidy things up, the theme is good enough to let me use it on a few sites already.

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.

There’s never just one bus, is there?

Just as there never seems to be a single bus around, so too it seems to be with house buyers.

With the market having slowed down considerably in the UK, selling in markets that are dependent on that market is also pretty slow. However, that seems to be changing as we’ve now had three quite serious house views in the space of two weeks.

Now, if only we can persuade one to part with a large cheque…

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.

Powweb finally gets back to me

It’s taken three days and in the end I had to send an e-mail to their sales department saying that I wanted to cancel the hosting account to get any action. Now they’re saying that they are expediting the work on it.

It’s still not working though and, supposedly, they’ve now been working on it for around half a day.

I’m persisting with the cancellation as I’m wondering how long it will take them to get around to getting the account fully operational (I’m assuming that I’ll find more things that they’ve not set up properly).

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.

Where should I host my sites?

Although the main customer base for my listings sites is essentially the English speaking population of Europe, there’s an even larger English speaking population just across the Atlantic that don’t see the sites as often as they should since they’re hosted in the UK.

I have tried the sites on an American host in the past and it was a complete disaster because the main interest at the time was from people in the UK and Ireland.

However, roll on three years and I’d quite like to create a foothold in America. Not with all of the sites, of course, but rather a small selection of the sites so that I could pull in some guests from America and, for that matter, add properties from Americans too.

As a taster for this, I’ve set the geographic target for a couple of the sites in google to America and they seem to have pulled in a different audience than they had when they were fully based in the UK. However, that’s just with google and I do pretty well on both yahoo and msn.

So, I’ve been looking for a cheap hosting service that would let me move over one or two sites and I think I’ve found it in the form of 3ix who charge $12 per year. Now, “all” I have to do is to work out how to have the site over in America but with the database that supports it still in the UK.

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.