Foreign Perspectives

Archive for the ‘Listings’ Category

The number of entries from the United Kingdom on our listings sites has been growing quite rapidly over the last few months so it seemed an appropriate time to start work on a country-specific domain to represent them.

Therefore, we’ve just started running with Great British Bed and Breakfasts and Great British Self-Catering which hold all our UK properties.

One big advantage that we’ve already found is that using the new domains means that the statistics are separated out for the UK for the first time. Early days yet, of course, but it looks like the UK sites were getting a lot more traffic than we had thought they were getting which is good going since we hadn’t specifically promoted them.

On the promotion front, now that we have separate domains for the UK we can run promotion exercises on them too which we’d not been able to do before. In theory, that should mean that these new sites will become very significant for us over the course of the coming year or so.

We’ve been rolling out our marketing campaign to pull in more entries on our B&B listings sites over the last few weeks and it’s interesting to see how differently the offers have been taken up.

First off, the Spanish began with a vast number of duff addresses which implies that a lot of them don’t bother with e-mail for their bookings. Virtually all of the addresses were from free accounts like hotmail and the Spanish equivalents which also implies that they’re not really using the Internet as a primary means of promoting their businesses. Overall takeup was really low at around 0.5% although, to be fair, it’s my first attempt to do a mailshot in Spanish so I wasn’t expecting an overlly high response. What did surprise me was that they looked at the example sites I quoted in really big numbers and also clicked on the various ads that they came across.

This was my second major mailshot aimed at Scotland. The first, about a year ago had a fairly low takeup but this one completely took me by surprise and the takeup has been over 3%. By contrast, they didn’t look much at the example sites nor did they click on the ads: they just went ahead and either signed up right off or passed on the offer.

It’s my first run at Ireland too and early days with that as yet. What has surprised me already though is that a much lower number of places quote an e-mail than I’d expected. In fact, the Internet presence seems largely to be confined to B&Bs with hotels not bothering to quote either an e-mail or a website. Still, we’ll see about Ireland over the coming week.

Next up is England and Wales which I hope to do over the coming week or two. It should provide an interesting contrast with Scotland where I went from fairly low numbers a few weeks ago to quite a sizeable and growing presence today.

Last year we had quite a noticeable dip in traffic on the sites from November onwards but this year we’d simply a small dip over part of the Christmas period.

In fact, it would seem that people have been booking much, much earlier for 2008 than they did the previous year. We’ve had pretty much level traffic on the sites from August right through to now with, as I say, a small dip over part of Christmas.

Part of that is probably due to us starting our marketing programme for the sites in November but even so we still had pretty much summer level traffic on the sites before we started which is pretty unusual as the B&B site traffic usually drops like a stone after August and the self-catering traffic drops up to a month earlier than that.

In fact, the traffic is up so much that I suspect that I’m going to have to upgrade the hosting package for the sites as soon as Easter when ordinarily the upgrade that I did in December would have seen me through at least a year.

Google’s widespread dropping to zero of the pagerank of sites that accepted payment for links has kicked off quite a debate on the issue on various sites including their own webmaster blog.

For technical reasons, they would much prefer that all links between sites on the Internet are purely for altruistic reasons with no payment or other persuasion used. That was, to some extent, the case when Google Inc started up and when the initial university research project that led to the creation of Google Inc began but that’s eons ago in Internet time.

As we all know, the Internet is full of commercial sites these days with numerous sites selling everything from books to bookings for holidays. With this in mind many personal sites are approached by commercial ones asking for a link and offering money for it. Sure, there are commercial sites that ask for a link with no money on offer, but they don’t usually get too far unless they particularly stand out from the crowd in some way.

And then there are various types of directories that abound these days. I have a particular interest in the accommodation directories in that I run several of them myself. Much as I never considered these as selling links (and my sites don’t) it would seem that in Google’s eyes even the likes of Gites de France is selling links. After all, they charge something like EUR 1000 per year for a listing and isn’t that just selling a link?

Sure, GdF and the many other accommodation listings sites have a lot of text around that link but at the end of the day, how is that different from a blog that accepts sponsored posts?

It took ages but I’ve finally got the images for the listings sites uploaded to the new host and the domains that I’ve transferred seem to be operational too.

That leaves me with about half a dozen domains to do today to complete the move of the listings sites. They’re the simple ones so there shouldn’t be any problem in moving them over.

Next up are the blogs and the directory which are a little more complex in that they both use databases. There’s a surprising number of photos in the blog too but nothing like the amount that the listings sites use.

Once they’re over, I’ll be able to delete the databases from 1and1 and downgrade my hosting plan which’ll save something like £10/month as the only pre-database plan I needed was all of £25/year. That’s actually the biggest problem with the charging structure on 1and1 – if you need a database then you’re immediately looking at a jump from a reasonable £25/year up to £10/month.