Foreign Perspectives

Archive for the ‘Medical’ Category

No matter how much I see Wendy put it on, I still haven’t a clue what all the various items in her “paint box” are actually there for.

I think the single most confusing one is probably the eye-liner which seems a particularly weird thing to me. Not far behind are the various creams which range from day and night creams through to dark circle eye cream. At least the dark circle cream has the advantage that I know what it does: quite what night cream is for is beyond me.

That’s, of course, just a selection too and I’m quite sure that there’s a mountain of stuff that also remains beyond my understanding.

John managed to have freshly prepared custard spilled over his hands last Monday and has ended up having to go to the doctors every day to get the dressing changed which is a bit of a nuisance.

Whilst plonking on cream and bandages seemed a sensible way to go initially, this far down the line it’s not so clear-cut as to whether or not it’s a good idea to continue. For instance, although he knows to be careful with that hand, little boys play and over the weekend he caught a ball with it which left it bleeding, unknowingly, under the bandages. Had it not been bandages up, we’d have known that it was bleeding right away instead of hours later.

Anyway, all being well, it’ll be healed up enough to leave the dressings off later this week.

The kids new school has what they somewhat confusingly call the Community Room. It grew out of an initiative a few years back to establish links with the local community.

It’s different from the PTA in a number of aspects. For one thing, it meets every Wednesday morning for about 90 minutes rather than once in the evening every couple of months. That of itself means that the make-up of the group is largely mothers with a few fathers and grandmothers (not to mention around a dozen pre-school kids). To some extent that almost makes it a parents and toddlers group and it does take a bit of effort to steer things away from that.

The regular meetings mean that relationships are established much more quickly than in the PTA and similar groups but more importantly it means that it’s easier to organise events through this group. Thus, one of the interests at the moment is in setting up some courses to help the parents with the homework that’s starting to arrive in surprisingly large amounts. The courses run over six weeks so a regular setting is required for such things. Somewhat overlapping with the PTA there are a series of events organised by way of this group with the first one being Halloween. That’s a little confusing as there will be two events happening: one directly for the school and one only for the community group and their families.

As well as the larger courses we were treated to a basic first aid for children course this morning which covered a whole bunch of stuff that falls into the category of “stuff that you should know but hope you’ll never need to know”. So, it covered CPR, choking, bleeding, meningitis and what to do with teeth knocked out, which made for a very full 90 minutes! On the meningitis front, the deciders are if your child is getting bad fast and if they’ve cold hands and cold feet: calling 999 is the way to go if that’s happening.

Although the group was established as a means of establishing links with the local community, it seems to have become a kind of “year 8” class for the parents which is no bad thing as it will help with the kids’ education.

For guys cosmetics are a major minefield and one that they simple don’t even think of venturing into except around the time of Christmas or birthday presents and even then unless they’re handed a note, chances are that they’ll come back with the wrong thing.

That’s even for relatively simple stuff too. What on earth is night cream for instance? Why should it be different from day cream? When you read the descriptions there seems to be no really good reason for there to be a difference at all.

Of course the real reason for such things is that it allows for more potential marketing to be done. Thus any brand you can name puts out a whole range of stuff with different names largely so that they can sell more stuff.

In case you haven’t notices, the post-war baby boom began to hit retirement age about five years ago and the retirees will continue to rise in numbers for another ten to fifteen years.

This group has been one of the largest target markets since the 1960s and drives much of the marketing and product development spend that you’ll have seen over the last fifty years or so. Thus today we see things like face wrinkle cream hitting the shelves in quantities that would have been unheard of only ten years ago and all because this group are getting to the point where they need such things.

What’ll happen over the next twenty years as they retire will be a shift in marketing towards a much older age group than hitherto we’ve been used to. The cosmetic industry will have a field day naturally but then so will all kinds of medical aids companies and, of course, the financial services people will move to produce products aimed at a more mature market. No more will the example customer be a 30 year old: think 60 year old these days.

All being well this massive shift will let me buy that immortality pill at some point 🙂