Foreign Perspectives » Blogging

Taking the hassle out of picking a webhost

Arnold — Sun, 31 Jan 2010 21:02:26 +0000

To be honest, I was sure that I had finally settled my hosts for the foreseeable future when I chose them a couple of years ago but sadly that appears not to be the case and I find myself in need of a new host to replace one of my pair.

Two hosts? Well, I run a whole bunch of website and it’s best to have two running side by side. That way if there is a problem with one, I can switch domains from one to the other at least temporarily. The really paranoid would have two registrars too but if there’s a problem with your registrar it’s not nearly so simple to make a switch at that end.

Fortunately, in finding a new web hosting provider there are a whole host of websites offering top 10 lists for various categories. The snag is that you very quickly find that the hosts at the top aren’t the same right across the comparison websites. Thus the top blogging host on one site is very rarely the top blogging host on another one. Why that should be is sometimes down to the commission paid for recommending a particular host but more often than not it’s down to a different set of qualities used by the rating system.

However, that difference in opinion is very handy in one way: it forces you to look at the detail of the recommendations. That in turn means that it’s much more likely that you’ll actually choose the host that’s ideal for you.

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Happy new decade!

Arnold — Fri, 01 Jan 2010 00:01:26 +0000

Of course, for the pedants, the new decade actually starts on January 1st 2011 but, as with the millennium, I guess we may as well take the opportunity to celebrate twice.

What a decade we’ve had, eh?

Financially, the first one of the 21st century has been very much a rollercoaster ride for the world and many of the people within it. The 21st century didn’t start overly well and the last decade finished on the worst downer for many a year. The last time it was so serious was way back in the 1930s and that took the 2nd world war to pull the world out in the end. This time, supposedly, we know better and have had loads of time to develop economic theories which’ll pull us out. Sounds good, but the minor fly in that ointment is that we went into this depression with those theories in place and they obviously didn’t work too well, did they?

Technologically the 21st century has been a major disappointment. Not only do we not have the promised flying cars predicted (well, not yet) but we’ve lost supersonic commercial travel, almost lost the hovercraft, lost the amphibious cars that we had in the 1960s and still don’t have a moon base. On the plus side we do have a space station, the beginnings of commercial space travel and the Mars mission is back in the frame. Electonics-wise the computers are lots faster, the storage lots bigger and we think nothing of “image processing” these days because even the cheapest digital camera does much more of it than the NASA computers ever did for the moon shots. From the science fiction world we can buy the Star Trek communicators for virtually nothing and the PAD (ebook reader) sales are finally taking off. Yet to come are things like warp drive (several theories postulate potential ways of doing it but it’s on the distant horizon) and the transporter (one that seems to have all kinds of theoretical and ethical problems at present).

Socially, we have all the tools in place from 1984 and have only the totalitarian state remaining to complete the picture. That’s perhaps the most worrying development in many ways as the technology making the 1984 scenario possible seems much more effective than the version sketched out in the novel would ever have been. On more positive fronts, the derogatory “self-publishing” of yesteryear is now everywhere and so widespread that we don’t even have a collective term for it these days.

So what’s likely to come up during the coming decade? All being well financially things will get back on an even keel though somehow I suspect that it’s likely to be past the mid-point of the decade before we can truly say we’re getting through to the promised land. We still won’t have a base on Mars but at least we should be seeing the first stages of serious design for the mission well before 2019. Computers will, as always, be a whole lot faster and the storage will fill up just as quickly. Somehow I can’t see us going for the 300 megapixel cameras that would be doable by 2019 but I imagine that 3D ones will be the order of the day by then. Books may well have bitten the dust by then as the ebook readers should be in full colour and probably 3D capable by 2019 with a price close to that of a single hard back book. Time travel seems to be gaining a growing interest so perhaps we’ll even see the earliest developments on that front during the decade which is the one thing I reckon would spur on the first contact with aliens (sorry guys, but warp capable civilisations would present virtually no danger compared to those that could travel in time).

What about moi? Well, James will have gone through primary school and be close to starting university by 2019 which is a whole heap of changes to think about. Assuming that I continue on my present rambling journey through the OU I will have clocked up at least one more degree and perhaps getting around to settling down to do a doctorate by then. Dear knows where we’ll be living by then. I’d be betting that it won’t be France but aside from that who knows? Work-wise, it’s hard to believe but I should be within spitting distance of retirement by that point.

So Happy New Decade! Here’s hoping that the new one will at least finish much better than the last one did.

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Does it really matter who you host your site with?

Arnold — Tue, 08 Sep 2009 20:05:23 +0000

Even if you’ve only a tiny website the answer is definitely YES. After all, even if money is no object and your site is the smallest in the world you still want somewhere that’s reliable and when something goes wrong you still want to know that the customer service actually does look after the customers.

So, it matters, but how do you go about choosing that perfect hosting service for you? If you really do have a tiny website and only ever expect to have a tiny one then things like bandwidth, storage space and general facilities available probably don’t matter. However, many people start out small and with simple requirements and grow into a quite substantial and sophisticated web presence. I’m one of those who started out with basically a one page website many years ago and these days have a worryingly large number of sites with thousands of pages so it can happen.

Thankfully, there are numerous sites offering webhosting advice. Typically you’ll get multiple top 10 listings (eg top for multiple domains, top for blogs, etc.). Don’t just go by the star ratings though as in a number of cases the user comments on the services reveal a completely different story. That’s not, as some suggest, that the reviews have been paid for but rather that top services can grow very fast and outstrip the capacity of customer service and changes in ownership are generally bad news for service levels. Quite surprisingly the current overall top 10 is nothing like the overall top ten from a year ago and almost all of the names listed are different ie it ain’t easy to choose a long term top provider.

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The McDonalds approach to blogging

Arnold — Mon, 13 Jul 2009 11:41:03 +0000

Thanks to the free wifi service offered in McDonalds it seems to be attracting an increasing number of itinerant bloggers.

Almost every time we’ve been in lately (and, yes, we’re one of that band of McD bloggers whilst we wait for our ADSL connection) we’ve seen someone whipping out the laptop in a relatively quiet part of the restaurant. Thus far, our record is four separate surfers but I’m sure that’s a record that’ll soon be broken.

It’s not really surprising that they’re attracting these folk: after all that word “free” is quite a pull. What is more surprising though is that the majority of these people are lugging around full size laptops rather than running with the likes of my trusty Aspire One. After all, at under £200 for quite a usable machine it’s not out of the question to buy one pretty much just for the holidays and these days you can even get them “free” with some broadband packages.

Is it a worthwhile marketing strategy for McD though? Well, in that the restaurants obviously need a connection of some sort for their credit card machines it’s largely a no-cost service for them so there’d appear to be no downside in offering it. Moreover, few of the itinerant surfers leave without buying something so it would appear to be all upside for McD at the moment. Whether that would continue to be the case were significant numbers of surfers to start using the stores is another matter. It certainly works fine if there are a handful of people using the service but if there were, say, 10 or more then a) the seats are going to be taken up and b) the service is going to slow down. Still, at the moment, it seems like a great idea.

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Now that Nightjack’s blog identity has been sprung and bloggers are no longer anonymous anymore, perhaps it’s time to “out” the anonymous newspaper correspondents and sources too?

Arnold — Wed, 17 Jun 2009 08:10:18 +0000

Thanks to the Times it seems that bloggers no longer have the priviledge of anonymity. To be fair in the case of Nightjack the police who he worked for were closing in on him and would probably have worked out who he was fairly soon even without the aid of the Times.

However, now that the Times have removed the anonymity for bloggers, perhaps it is time that the same cloak of anonymity was removed from newspapers too? After all why should the foreign correspondent who wished to remain anonymous be allowed to do so by the Asia Times (no relation to the London Times as far as I know)? Sure, chances are the Chinese would have thrown them out of the country or perhaps something a little less subtle, but after all if Justice Eady can “blogging is essentially a public rather than a private activity” how much more so does that apply in the case of newspapers? Can we take it as read that the practice of having anonymous columnists will be ended forthwith?

Now, I’ll grant that there were special circumstances in the case of Nightjack in that Richard’s blog was a little too real and appears to have compromised some cases that he talked about but that’s a separate issue. The key think is that Justice Eady’s comments are way too far reaching. Taken to their ultimate conclusion and you could easily see the end of criticism in totalitarian states which, thanks to blogging, was finally finding a voice of sorts where previously it had none. The situation of newspapers is no different: why should their sources be protected any differently? After all, they’re talking to a news outlet so why should they have any expectation of anonymity?

Why should newspapers be allowed the protection of anonymity when bloggers have lost it?

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Is your blog a Rolls or a Trabant?

Arnold — Tue, 16 Jun 2009 08:57:33 +0000

Much as we might laugh at the Trabants that East Germany used to turn out as being unreliable and prone to break down, sadly that’s what many blogs seem to look like these days.

Oh, they don’t break down, but the quality of the workmanship that you see in some of the posts is really deplorable. What’s perhaps worse is that a lot of those low quality blogs are taking sponsored posts and if anything the quality of the posts that they get paid for is even worse than the norm for them.

Why do the advertisers put up with it? OK, they might just want the link from the blog but do they really want their product to be associated with shoddy workmanship? After all, the authors of these posts are numbered amongst their suppliers ultimately. Surely they can’t be so uncritical to accept what are often very shoddy posts indeed?

How bad are they? How about “you must visit this site. i think there products are really great. visit this site they have great products.”? I’ve paraphrased the real example so you can’t search for the actual blog entry that was based on (which was worse than that).

Good quality writing doesn’t mean that it can’t be about trashy subjects. Whilst many would call The Sun a trashy paper, every one of their articles is well written. Sure the writing style is laid back but it suits the content just as the relatively dense writing style of The Times suits it’s content and readership.

Just as there’s a range of writing styles in newspapers, so too one would expect there to be a range of writing styles in blogs. That doesn’t mean that the spelling, grammar and repetitiveness of my example is acceptable though because it isn’t and especially so since the advertiser paid $50 for it (quite why they approved payment is beyond me).

I’m not saying that you need perfection from day one but you should at least aim for that.

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How DO you measure the effectiveness in attracting traffic of a change in your website?

Arnold — Fri, 05 Jun 2009 12:13:09 +0000

The number of hits that myself and Wendy have been picking up on our main blogs has gone up quite dramatically over the last month or two and, ideally, we’d like to know why that is but, of course, the problem is that we’ve not just done one thing with the blogs over that time.

First off, we moved the blogs from a UK based host to one based in America. Since both blogs are targeted at a UK market (if one could call a 40/30 traffic split targeting) one would have expected that this would reduce the number of hits thanks to the geo-targeting that the search engines get up to. Having said that when I say we target the blogs what’s actually happening is that we’re writing in British English rather than American English and we’re writing about topics that arise in the UK rather than those that arise in the US. That said, the differences in British and American English are so small and so little used within the blogs (I’ve not used one word so far in this post that is in country-specific English) that I can’t see it affecting the search engine hits to any substantial degree. Also, many of the topics that we write about are international in scope which presumably explains the almost equal split between British and American readers. Thus, on balance, the change in ISP shouldn’t have made a difference.

Next, we changed how the titles come out on the blogs. Previously they would have been listed as, for example, “Foreign Perspectives » Blog Archive » Title of the post” whereas now they come out as “Title of the post | Foreign Perspectives”. Now on a really top ranking blog it might well be to the advantage of the blog to have the blog name coming first but Foreign Perspectives isn’t, yet, in the top ranks of the blogging world so perhaps it’s best to have the post title coming first? I suspect that’s contributed to the rise but I don’t know how great the contribution has been.

Then we thought we’d have a go at promoting the blogs on social networking sites. You might think that this would have a very large and noticeable effect but whilst it is noticeable in the stats it’s not, usually, that large. Some posts do pick up a bit of a following in Twitter but most don’t. I suspect that I could work on this is a promising area to develop but I’ve not done so as yet. The other social networking sites rarely pick up on the posts or at least people reading it elsewhere aren’t clicking on the link to the post. So chalk up some rise to this one.

Finally, we compared note as regards topics we were writing about. In my case I’ve written a little more stuff in the entertainment category and that’s certainly had a bit of an impact on hits but, again, not an overly substantial one.

So overall, there are a couple of things that would seem to be contributing to a rise in readership but none that seem to be sufficient to produce the doubling of hits that we’ve noticed over recent months.

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Wouldn’t you like to be able to work just sitting on the beach?

Arnold — Thu, 28 May 2009 09:32:12 +0000

Let’s face it, many people would love a job where they could sit out on the beach and claim that they were working.

Whilst it’s clearly not an option for everyone, there’s getting to be quite a growth in information jobs which would let you do exactly that. Well, in principle anyway: as always, it’s rarely so simple as it might appear.

If you consider the very popular route of blogging, you’ll find that the vast majority of blogs don’t make any sizeable amount of money. Why? Well, the normal route of using adsense doesn’t work particularly well with sites with dynamic content as it usually takes adsense a couple of days to get the keyword targeting right by which time your blog will have moved on and a different set of keywords would be relevant. Secondly, you need major traffic or very well targeted traffic for affiliate schemes to work.

However, there is the option of doing sponsored posts which can be profitable even with relatively low traffic volumes. Typically you can make around $20 per day on a site with PR2 or above by writing three or four articles each day of, usually, 50 to 200 words each. If your blog gets to PR5 or over you can do really well with this option.

Other potential options are selling e-books or charging for subscriptions which are popular with some making money online blogs. There’s even SubHub which might eventually evolve into a worthwhile venture for the participants although at the moment it’s mainly an article repository for Internet business articles with a sideline in running up and hosting custom blog templates (at a rather exorbitant price).

Naturally, you don’t need to choose one single route to making money online. Personally, I do sponsored posts on blogs and also have a range of adsense funded sites with subscription options.

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Would you, should you or can you advertise on Twitter?

Arnold — Fri, 15 May 2009 12:49:01 +0000

Although you might not think there was a whole lot of scope for advertising in a medium that only gives you 140 characters to play with, there are a growing number of ways to advertise through Twitter although whether or not they’re actually effective is an entirely different question.

The means for handling the advertising varies quite a bit as you’d expect for a fairly new type of media. For instance, since the tweets themselves are rather fleeting affairs on the tweet streams of the more prolific twitterers, Twittad takes the approach of using the background image to place the main advert and uses the tweet stream to announce that the twitter account is sponsored. The system works in a similar way to blog sponsorship platforms which is to say that you write up a little profile of your twitter account and advertisers can choose you based on that or alternatively you can choose some advertisers. Payout seems to be around the $2.50 a week level which is OK in that you don’t need to do much for that.

Another service that’s possibly more interesting to the advertisers than the twitterers is Twtad which works on the pay per click model. The problem with this one is that the payment is typically 5 cents or less which would be alright for a system that was entirely automated but this system isn’t. Since click-through is typically quite low this system isn’t really worthwhile unless you have LOT of followers (10,000 or more perhaps) and if you have then you should be able to pick up more money elsewhere.

A more comprehensive version of this is Be a Magpie which is an automated service offering pay per view, pay per click, pay per lead and pay per sale. You can set it so that you have to pre-approve tweets but leaving it on automatic seems best and will put a Magpie tweet every 5 ot 10 (you set the interval) of your tweets. All else being equal this one seems by far the best bet for the twitterers in that once it’s set up it can be fully automated. It’s good from the advertisers point of view too in that it offers the four different payment methods.

The latest entrant seems to be Betweeted which I gather operates on the basis of the twitterer choosing advertisers to tweet about so is quite similar to the usual blog sponsorship services. So far it’s only for US bloggers and nobody else can even register to look at how it works.

So, you can advertise via Twitter, but the question is: should you? If you followed the original principles of Twitter ie that it’s a service for “friends, family members and co-workers to stay connected” then the answer is probably not. After all, you wouldn’t hand out advertising leaflets to these people, would you? However, the service has moved a long way from that and most people have followers who are complete strangers and lots of others are tweeting to promote themselves or their business, in which case the answer is: why not? Aside from advertising third parties, more and more companies are moving on to Twitter to promote their products and, of course, there’s always been the self-promotion of bloggers tweeting their posts (some cross-promote their tweets on their blog) so advertising is very much a feature of Twitter that seems here to stay.

Finally, there’s the question of effectiveness of Twitter advertising ie does it actually work? Well, I’ve been tweeting my own blog posts for a while now and it would appear that it’s quite an effective way of gathering new readers for the blog so presumably it would be equally effective for advertising tweets, or at least those that fit in with the general interest of the followers.

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Shopping around for a new web host

Arnold — Sat, 09 May 2009 11:08:36 +0000

One of the ongoing hassles with running a website is that no matter how much effort you put into selecting the perfect hosting service at the outset, chances are that your needs will change, the service on offer will change or if both those stay the same then the offerings from other hosting services will change.

Whatever the reason, you’re sure to find that it’s worthwhile re-examining your web hosting from time to time.

I generally have a look around about once a year and it’s surprising just how dramatic the changes to the top 10 spots have changed in the comparison services. To be fair, many of the new entrants in the top 10 are relatively newly launched services and that’s something to bear in mind when you’re looking at the number of comments contributing to the ratings: it’s quite a different matter to have a thousand great comments and a dozen bad ones than to have just a dozen good comments. One downside of the WebHostingGeeks site is that they don’t provide this information so, for example, I don’t know how significant the one really bad comment currently sitting at the top of the JustHost is. That said, when you do know how many reviews went into the rating calculation you have the problem that perceptions of hosting services changes over time so for a service that’s been running for a number of years the oldest comments aren’t always relevant eg if someone complains about the stingy amount of storage on offer chance are that it’ll have changed dramatically over the course of a few years.

What’s quite handy is the categorisation of hosts into top 10 listings for multiple domains, for blogs, etc. Although many services appear in lots of the top 10 listings sometimes you can get quite a bargain for, say, blog hosting that’s much better than a generic top 10 service.

Perhaps the most significant development is that some services offer moneyback guarantees with no time limit. That can only be good news for us customers and should help to keep the hosting companies on their toes in keeping up service levels.

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