Foreign Perspectives

The web applications course threw up an interesting possibility for the adsense last week which looked potentially really profitable so I thought I’d try it out.

Basically the theory is that if the ads on your site are more visible then people will click on them more often and therefore increase the income. There are limits to this though as it’s easy to move from “more visible” to “too visible” and thereby lose visitors.

What the course showed me was a way of keeping the ads on-screen all the time but in a not overly annoying way. As the screen concerned is sometimes very long and the current ads were simply scrolling off it, this seemed like a sure-fire way to increase the income.

What it didn’t allow for is a quirk of adsense which has the effect that the highest paying adverts are inserted into the first adblock that adsense finds on the page. This meant that those ads went straight into the new adsense block. Not necessarily a disaster in itself but the snag was that the click-through for the new block was less than half that of the original block. Moreover, the clicks were split between the two of them. The net effect was that the income dropped somewhat.

Whilst you might think that this was a failed experiment, it wasn’t. What it showed me was that keeping the ads visible is, in principle, a good thing. However, what I need to do is to keep the big paying block on-screen rather than adding a new one so that the highest paying ads stay there rather than introducing a lower click-through ad that captures the higher paying ads.

I think a bit more thinking is required before the next experiment.