It’s been a very long time since we had the opportunity to view how the use of a wide range of products changes when the price of them goes down.
Sure, we’ve been used to that happening on all kinds of electrical and electronic items with computers almost dropping to the fashion item price range (hence the arrival of colour choice recently of course). However, who’d have thought of that very same thing happening to something like eyeglasses?
That’s a product that’s historically been seen as involving highly trained opticians, expensive offices and skilled technicians which overall seemed very much like a recipe for high prices as far as you could see. Except that online retailers like ZunniOptical are changing all that with prices at the bottom end of the range (which don’t look like el cheapo glasses by any means) coming in for pretty much loose change.
Clearly when a product drops into that “loose change” price range from previously having sat well in the “fairly serious money” price range then there’s going to be big changes in how it’s perceived and used. For one thing, the concept of having a single pair of glasses purely because it wouldn’t be worthwhile to have more than one pair doesn’t hold any more. Thus, even at the lowest price there is heaps of choice and the opportunity to match your glasses to your outfit in a way that wouldn’t have been viable before.
I wonder what’ll be the next product that this will happen to?Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.