Sainsbury’s anti-family and anti-customer policies

Sainsburys anti-family signSainsbury likes to portray itself as a customer oriented family-friendly store but one policy that they’ve recently introduced in the Forestside store in Belfast is distinctly anti-family and the implementation of it is very anti-customer.

I spent around an hour shopping in the store with both my two and five year old in the trolley, passing untold numbers of Sainsbury staff and indeed security personnel. Indeed the kids were in the trolley right beside the security guard who threw us out at least 30 minutes before he got around to doing that.

On arriving at the checkout, I was told by the checkout operator that the two couldn’t stand in the trolley. Fair enough, though difficult to enforce on two small kids. I had them sit down.

She immediately got up and went off to her supervisor. It wasn’t good enough: it was a health and safety issue and there was a sign at the front door saying that children couldn’t be in trolleys at all. They had to get out of the trolley. Well, since I had to cross a busy supermarket and then a very busy car park I figured that it wasn’t safe to do that so left after they refused to serve me.

I happened to glance at the sign on the way out. As you can see it doesn’t say that children can’t be in the trolley. In addition to that I was less than pleased at the attitude of the checkout operator.

So, I went into the store again and asked to speak to Customer Service. Pointing out that the sign didn’t say what the Customer Service staff said it did had them call security and throw me out of the store.

Even standing right in front of the sign, the security guy apparently couldn’t read as he said it says that children can’t be in trolleys which, of course, it doesn’t. OK, he went on to say that the children couldn’t have their feet in the trolley as it was a food store. Sound reasonable? Well, this is a store which sells dog food, garden pesticides, rat poison and unwrapped food. They don’t ban people having rat poison in the food trolleys which sounds like a much greater risk to health than two kids sitting in a trolley.

His suggestion? Bring your pram. Now I don’t know about you ladies out there but I for one would find it impossible to push both a trolley and pram round a supermarket. And, no, unlike Tesco they don’t provide trolleys for those with two kids. Oh, that’s not their responsibility: the centre provide the trolleys (nicely labelled “property of Sainsbury”).

If I’d the time to spare, I’d be quite tempted to spend an hour or two walking round the store with both the kids eagerly lifting the products off the shelves. I’m sure it wouldn’t take too long before they managed to drop some and tip over a few displays.

So if you’ve kids, avoid Sainsbury. In fact, if you like customer service avoid them too: shoplifters are treated better than those with the temerity to bring two kids with them.

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