Foreign Perspectives

As regular readers will know, I’ve been getting going on my direct mail campaign aimed at increasing the number of entries on the B&B and self-catering listings sites.

The second use of the mailing list for Scotland pulled in quite a considerable number of properties over the last two weeks. So much so that I’m going to have to implement the planned restructuring of the site well ahead of schedule.

For reasons which escape me, the England mailing hasn’t pulled in anything like the number that Scotland did. Something to explore the reasons for before I do the next one in 2008.

However, for the first time, I’ve targetted Northern Ireland. Early days yet of course, but it looks like the takeup will be relatively low. The size of the mailing was pretty much similar to that for Scotland but, so far, I’ve only received about 1/4 of the response. Still, perhaps some more will come in over the course of the weekend.

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