The oldies rise

In case you haven’t notices, the post-war baby boom began to hit retirement age about five years ago and the retirees will continue to rise in numbers for another ten to fifteen years.

This group has been one of the largest target markets since the 1960s and drives much of the marketing and product development spend that you’ll have seen over the last fifty years or so. Thus today we see things like face wrinkle cream hitting the shelves in quantities that would have been unheard of only ten years ago and all because this group are getting to the point where they need such things.

What’ll happen over the next twenty years as they retire will be a shift in marketing towards a much older age group than hitherto we’ve been used to. The cosmetic industry will have a field day naturally but then so will all kinds of medical aids companies and, of course, the financial services people will move to produce products aimed at a more mature market. No more will the example customer be a 30 year old: think 60 year old these days.

All being well this massive shift will let me buy that immortality pill at some point 🙂

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One Response to “The oldies rise”

  • Rock says:

    Wow…the rise of the oldies! I’ve heard that 60 is the new 40…maybe it’s the good ol’ music that keeps us young…

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