Weird marketing terms

The way that some marketing terms arise is quite peculiar, isn’t it.

For instance, Cyber Monday, the Monday following the Thanksgiving holiday, came from a marketing campaign that ran five years ago which was picked up by many of the other online retailers. Nowadays, it’s become a day (or, in some countries, a week) of major discounting for online retailers. Crazy as it may seem to do a week of major discounting, I’m sure that consumers don’t complain about it as an early Christmas shopping day.

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