Wondering how to market your B&B?

OK, so you’ve got a lovely B&B, brilliant location and beautifully decorated but what about attracting some guests?

That’s usually the step that fells most B&B owners as they generally get into the business by accident, figuring that if they have a lovely place then loads of people will come to stay.

Unfortunately, it rarely works like that and before long they start looking around for places to advertise this “heaven on earth” that they’ve created. Sadly, some of the owners leave that step far too late: you should get going on your marketing efforts as early as possible, even if it means that you are advertising the place before it’s ready and need to add “ready next Easter” or whatever.

As usual, we’re getting going on our own marketing for the new year fairly soon. In addition to the annual upgrade of our family of listings sites (OurInns) we’re rolling out two new initiatives in that area: Whole Earth Guide already and soon Inns4U. All are free listings sites so if you have a B&B or self-catering (vacation rental) place now’s a good time to add yourself here.

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