Foreign Perspectives

Archive for the ‘Listings’ Category

Another hectic month of marketing is the excuse for the long delay since the last issue. All being well, we’re nearly the end of the work that was thrown off as a consequence of the marketing blitz about a month ago and can sit back and wait for all the reservations to flow in.

Leaving out a heap of minor additions to our listings we added the following list of major places in the last month:

– ActiveHotels…. who do “own label” front ends to their system so you’ve probably used them in the past;
– Bookings… who seem to pop up all over the place;
– Expedia… well, you know these guys;
– Gullivers Travel… who are the people behind loads and loads of different reservation systems from Ryanair Hotels to Octopus Travel;
– Hotels.com … who feed the databases of all kinds of listing sites; and
– TravelExtras… the new people supplying FlyBE’s accommodation.

We’re now starting to panic about the effect of managing all the bookings that those listings should generate. Last August we were on one similar system which gave us about 11% occupancy by itself so, in theory, the above lot should add something like 60% to that on a like for like comparison ie a total of 70% or so occupancy before you even count the other listings we have, our own website and people just dropping in.

Wendy has told me not to even think about any more listings ’til we see if we can cope with those we’ve already got!

It is going to be pretty time consuming to keep on top of the whole lot as in addition to the above major ones we also have RatesToGo which has started to bring in a fair number of bookings and Venere who are pretty consistent over the year. We’re also expecting to get considerably more bookings directly from the website now that we’ve add the “book now” facility.

If I had the time, I’d be inclined to run a book on which will pull in the most business. My money is on WebReservations (our original and, so far, best system) because it’s syndicated all over the place but I imagine that Expedia/Hotels.com will not be far behind. I don’t think that TravelExtras will feature highly because they’re very new and we don’t get a lot of FlyBE business anyway. Third place will probably be a three way tie between ActiveHotels, Bookings and Gullivers.

Any thoughts yourselves? What systems do YOU use to book your accommodation?

The car has been causing us all kinds of grief over the last month so we’ve decided that it’s time to get a new one. If nothing else, it will greatly simplify our life as we won’t need to go through all the hassle of having to get the Toyota through the French car importation process. Interestingly, the car prices seem to be much the same as in the UK with the main difference being that they use a euro symbol here instead of the pound sign ie they are considerably cheaper. Funnily enough the second hand car prices are almost the same as the new car prices, or at least the French tend to ask for much the same.

Anyway, we’re looking for a diesel (preferably automatic), 5 door. We’re probably going to use this as our second car in due course so EUR 10,000 to EUR 15,000 is the budget. Sort-of like the Volkswagen Polo or perhaps the Mercedes A. Suggestions welcome!

We had yet another long phone call from the TV company who said that they like our story so perhaps we’ll have to make a decision as to whether or not to appear. At present they are looking to do one or perhaps two places in considerably more detail than they’d originally intended so Mayhem at the Mas may yet appear on a screen near you next January!

Can’t believe that it’s been a month since our last issue!

It’s been rather a busy time with several major developments to report.

We’re on loads and loads of new reservation and listing sites courtesy of a pretty intensive few weeks of hunting around for new places and getting our details loaded onto them. Net effect of that is that the bookings are rolling in at a fair old rate and we are pretty much fully booked over the Easter weekend and have a nice trickle of reservations most days although most people seem to just book a couple of weeks ahead which is a bit disconcerting.

www.ourinns.org has finally made its appearance on the search engines and is in the first two or three on a range of searches which isn’t bad. We’re even getting hits from it ourselves! At the moment, it remains a select band of properties but the coverage is gradually increasing as word spreads. If nothing else, the stream of new entries is at the right speed for me to be able to cope with it.

Last, but possibly not least, I may have to change the title of the blog (“Living in France without a TV crew”) in the not too distant future. We had a call from Ricochet (producers of the Chaos in the Castle and No Going Back series) last week. They’re hoping to do a new series featuring small brit-owned hotels around Europe and it looks like we are on the shortlist for the French entry. We’ve firmly sitting on the fence as to whether or not it’s a good idea. On the one hand, we’d get loads of publicity and would get the benefit of having a top hotelier telling us how to run the place properly. On ‘tother, we would get an absolute mountain of junk mail (500 e-mails after each show with 10,000 webhits after each show is typical) and the top hotelier & film crew arrive in mid-summer when we will have barely enough time to do the hotel work never mind making a TV programme. Any thoughts on which side of the fench we should jump if/when they call to ask us to sign the contract?

I was hunting around on Thursday for places to list ourselves (Thursday is marketing day in our new schedule) and ran across a little thread in one of the B&B owners forums to the effect that there’s no decent places to list ourselves.

Anyway, discussions ran on for a bit and as all and sundry thought it was a good idea, OurInns has just been launched.

Coverage is incredibly patchy at the moment seeing as we’re just starting but we hope to have a fairly full coverage of France long before the summer season gets going.

And, who knows, I might make a few bob with it along the way 🙂

Last time we left John S in the dust when we were listed as THE CHEAPEST accomodation in Perpignan.

That was Monday. Tuesday, we figured it would be at least a couple of weeks before we got any bookings from them and may as well go up to Gracay to get the pillows, soap, mail, etc. from William Gowdy. Gracay’s not an awful lot south of Paris and takes about eight hours of driving to get to so that was an overnighter.

William’s settling in pretty well and has acquired a car. He’s not got a landline yet so no internet access but he does have a mobile; if you want to call him let me know and I can pass on the number. Gracay is a nice little village; shame it’s so far from here or we’d be calling in now and again. He’s also getting his first visitor on Tuesday this week who will also be my first visitor as the whole lot of them are going camping in the south of France so will be camping in the field that I don’t know what to do with across the road. Have to see about getting the lawn mower out to tidy it up a bit for his tent.

We called in with him on the Wednesday morning and filled the trailer up with the stuff that he’d brought over. Between one thing and another we didn’t get away ’til almost lunchtime. Incidently, the road down (the A75) is brilliant and toll free but has one or two stretches that haven’t been completed, notably the big bridge at Millau just to the north of Beziers which you may have heard of. That road is part of the Paris-Barcelona european highway which should bring us a whole lot more visitors when it’s completed. William tells me that it was just filled with UK registered cars yesterday which is a good sign.

The late start meant that we didn’t get to here ’til after 11pm. I generally check the mail in the morning and evening “just in case” and it was just as well I did that on the Wednesday night as we’d seven separate bookings awaiting us and one for the Thursday! It certainly looks like the Ryanair/FlyBE site is a good one to be on: up to now we had the problem that the tourists coming off the planes had already booked somewhere to stay. Since the cheap Ryanair/FlyBE flights are booked a few months ahead we figure that we’ve probably missed a heap of people who would ordinarily have stayed here but there’s nothing we can do about that. We might pick up some of them later though as all the other accomodation listed on the site seems to be fully booked right through August.

That site is quite an expensive way to book accomodation as it follows the Ryanair model ie give us your money and we’ll keep it regardless oh, and give us a couple of quid to cover our costs in taking your money. So, you need to pay a booking fee of £3 plus 10% of the accomodation price to the booking company. Since 10% of the accomodation is about £3 in our case it means they’re billing you getting on for 20% of the cost of the booking if you’re only booking the one night. However, from my perspective it seems quite good as, so far, they’ve tended to book the rooms that I wasn’t bothering to list elsewhere (ie the two non-ensuite ones) and, so far, I’ve cleaned up on the meals & airport pickups so their charge is much less than 10% of my income from the bookings. The only downside is that their reservations are “guaranteed” which means that if we get a booking from them we have to honour it which in turn means that we need to keep our reservation calendar up to date all the time. We can still take drivebys though as they’ve set us up as needing 24 hours notice of a reservation so if a room is empty tonight we know we can let people have it.

To further complicate our lives, we’ve registered on another guaranteed booking site today. Just in case we’d get double bookings, we’ve had to reduce the number of rooms a bit but I figure that two sites like that is about the limit that we could juggle. As it is, we can’t put the gite on the second site as we’ve only one of them although it’s pretty much booked up throughout August now anyway.

Oh, and then there’s the small matter of our own direct reservations! We’re only taking guaranteed ones for those too now (via Paypal, as suggested by JW) and have had our first couple of those for August. We’ve also had our first couple of “no shows” in the last week as a result of which, we’re going to start taking deposits from people who call in to make a booking too and will be checking with the bank as to how we go about making the French equivalent of “customer not present” transactions for the telephone reservations.

As you’ve probably gathered, I spend a fair chunk of time finding ways of getting this place listed, preferably free (though I have paid £30 for the greatbedandbreakfast.com site which I’ve already recouped in bookings from it). I’m also branching out a bit in other areas so, all being well, we will be able to accept American Express cards fairly soon and the restaurant will be becoming a Ticket Restaurant and taking “Déjeuner Cheques” (the French equivalent of Luncheon Vouchers). I’m still looking round for the accomodation equivalent of LVs but, so far, have only come across “Cheques Logis”. Roger: suggestions welcome here!

A question: since France Telecom are charging me a fortune to rent the coin payphone in our lobby, I’m looking for alternatives. Any suggestions folks? And, no, removing the facility isn’t a realistic option. To give you an idea of how ridiculous it is, we have a total of less than ‚€4 in coins in it (and that’s including ‚€1 from the previous owner) yet are forking out ‚€70-odd a month to rent the thing.

As of today (Monday) we are listed on both the Ryanair and FlyBE sites as THE CHEAPEST accommodation in Perpignan. In fact our “from” price is just over half of the next cheapest accommodation!