Archive for the ‘Listings’ Category

An improvement on the free B&B/holiday rental listings sites: now one pays you!

Whilst free B&B and vacation rental sites come and go, now there’s a new innovation in this market: a site that pays you!

The Our Inns family of sites which lists B&Bs in Europe and self-catering vacation rentals worldwide now pays £1 per new property that you recommend which subsequently lists with them. Once you’re signed up with them yourself (free), you can recommend further B&B or hotel or self-catering properties and get paid £1 (or 1.50‚€ or $2) for each one. All that’s required to collect on these is to quote a simple link on your website or e-mail, or even on a postcard.

Although introduced on a trial basis, it’s expected that these payments will continue indefinitely.

All payments will be via paypal but even that’s a free signup.

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.

Hotel and accommodation review sites

The issue of sites posting guest reviews of accommodation has been picked up by Karen over at Europe A La Carte.

Most of the debate to date is on the issue of hotel owners posting bogus and glowing reviews on the likes of Trip Advisor but I suspect that they are few and far between. Looking at it from the other side of the fence so to speak, there are equally problems of negative comments by guests who have never even stayed or who, when something goes wrong, blame everything on the hotel.

Consider a few of the examples that we have seen over the last year.

1. “…in the middle of nowhere…” . It’s certainly quite true that the hotel was in the countryside and not in the city. The guests in question hadn’t even bothered to read the first line of the description which quite clearly states that yet they blamed the hotel for not being in the city-centre location that they really wanted.

2. “…the hairdryer in the room had quite a smell when used…”. They were using the room heater to dry their hair and the smell was their own hair being burnt.

3. “…they didn’t know when we were arriving…”. Not surprising in that the reservation system they’d used doesn’t ask them that question and therefore the hotel don’t know when to expect guests that have used it.

4. “…all the restaurants were closed when they said they’d be open….”. From a guest who hadn’t changed the time on their watch when they arrived in France with the effect that every time they turned up at “1pm” for lunch the restaurants were closed as it was actually 2pm.

5.”…the reception staff weren’t French…”. Try booking into a London hotel and finding any English staff!

Many review sites make checks that the guests have actually stayed there but Trip Advisor appears to take anything that comes with no checks at all. We’ve seen “interesting” reviews by people who clearly have never stepped inside the door or, if they have, must have been high on something given the list of things they saw which didn’t exist in reality. We’re not talking debateable issues like whether or not the place has been dusted but things like broken windows which clearly aren’t broken.

The review facilities run by the likes of Booking.com are in a different league. To my mind, the problem with them is that they generally don’t offer a facility for hotel management to comment on the reviews made. Since they also clearly have an interest in getting people into their hotels, the tendency is to allow management to have the negative comments deleted. Now, this gets rid of the idiotic comments as above but it also potentially allows unscrupulous hotels to artificially bump up their ratings by getting rid of the really negative comments (although, one hopes, that a genuinely bad hotel wouldn’t get away with that). Probably the most extreme example of this is HostelWorld (used by Ryanair and very popular) where the management can select which reviews and ratings they’d like to appear (they can’t edit them) so, naturally, it’s possible to manipulate your rating and some places would appear to do that thereby getting a rating of close to 100% vs a more reasonable 70-80%.

So, yes, let’s see if we can get rid of the bogus reviews but let’s not limit it to those of owners/managers who are inflating their rating but also the overlly negative reviews of unreasonable guests who blame everything that goes wrong on everyone else.

How to do that is the big question though. Anyone can create a hotmail account and get a review onto many sites without any confirmation that they’ve actually been a guest there. It’s clearly not viable for the majority of Internet sites to actually visit the hotels being commented on yet some kind of cross-check is definitely required and, at the moment, many sites don’t appear to even read the comments before they put them on.

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.

How safe is it to quote your bank account details to strangers?

Many of the B&B and particularly gite owners accept payments by bank transfer to their account. What amazes me is that they never consider that it’s something of a risk to give your bank account details to a complete stranger and even more so when it’s a series of complete strangers.

If you think about this for a while you’ll realise that your bank account details are printed on your cheques but that’s not quite the same as you give cheques to people or organisations that you know. There is a safe way to do this though. Just quote a savings account number and, if you’re really paranoid about it, open a savings account in a bank that you don’t normally deal with.

Every time that I raise this issue, someone quotes their bank manager as having said that it’s perfectly safe to hand out your details in this way and that it’s impossible to take money out using only those details. Haven’t these people even heard of direct debits? After all, a direct debit uses exactly the same information as you quote to receive money. Now, I’m not suggesting that a fraudster is going to set up a direct debit and then withdraw money from your account using it but there are a number of very similar ways to do that. For example, if you care to give me YOUR bank details, I could set up a one-off transfer by simply looking up the address of your bank and faxing them the instructions to do that. You might think that wouldn’t work as they check the signatures, but actually they only check a small percentage of the signatures so it almost certainly would work. Then people say that it must be safe because the electicity company quotes their details for payments so how come someone hasn’t cleaned them out by now? They haven’t because they quote the number of their collection account and collection accounts reject electronic withdrawals.

Since a small business doesn’t have the option of a collection account the safest thing to do is to quote a savings account number as you can’t withdraw money electronically from a savings account.

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.

New ventures in France

Almost the first thing that people do once they move to France is to look for something else to do. Many people come over with the thought that the income from a few gites will support them into their old age but, sadly, it’s not quite so simple as that. Self-catering just doesn’t seem to be capable of providing enough money to fully support a family and B&B can’t be totally relied on either.So, people branch out. Many of the gite people find that there’s quite a bit of spare time during the week and often start doing odd-jobs for other expats around the area. Others find the allure of the computer a great attraction and once they’ve polished up their website for the nth time they start considering other internet ventures.

Sadly we don’t have quite so much time to spare as the gite people but even so we’ve managed to clock up quite a few website sidelines for ourselves since we’ve been here. The first major one was our thriving B&B and gite listing sites which between them attract getting on for 1500 visitors per day, a number exceeding the number of visitors of many commercial listing sites.

Since then, we’ve separated off our regional guide into the ever expanding Pyrenees Themes and our transport pages into PerpignanFlightsAndCarHire. Of course readers of this column will know that Foreign Perspectives is also growing and branching out with our directory launched in January. Now that we’ve one directory on the go, we are making a start on another and hence the birth of the Whole Earth Directory recently.

Why bother though? Well, it turns out that some people are making a fair amount of money on some of these ventures and it looks quite likely that a friend of ours will be matching his real-world income with his Internet income within the next year or two.

So, if you do move to France, don’t expect your initial job to necessarily provide most of your total income once you’ve been here for a few years.

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.

Free B&B / self-catering listings sites

Just before the peak season last year we thought that we’d try a mailshot to promote our listings sites and fired off a few hundred e-mails.We offer a listing broadly comparable to that from sites that charge around £100 and up and attract a reasonable number of bookings for those listed too which isn’t surprising as we get around 1500 visitors to the site per day at the moment, more than several sites charging around £50 get. However, the word “free” actually put people off and we even received a number of e-mails accusing of being behind some dasterdly and dishonest scheme.So we added an option of paying £29.

Net effect? Well, our take-up on the mailings this time is getting on for 5% (vs 1% on the trial). Funnily enough we haven’t had anyone actually pay the £29 which is OK because we’d prefer that they didn’t but it seems that putting a value on it is enough to persuade people to put their time into adding their information to our listings.

We’re going to stick with the current e-mail and £29 for the remainder of this batch of mailings but are thinking that perhaps we should put the notional charge up to £59 as persumably that would mean the site was twice as valuable and therefore might attract more people. That might sound slightly illogical but it appears to be the way people value a listing. Our notional competitors is a site which we had the chance to buy early last year but didn’t as we couldn’t really put a value on it. Interestingly at the moment, the new owner is firing out e-mails several times per month trumpeting that he has the fastest growing listings site around. That’s probably true, but unfortunately for him almost all of that growth is through his offer of 6 months free. We’ve just recently taken him up on it ourselves but only because it’s free and don’t expect to renew when the offer runs out which is probably the thinking of 99% of people that he’s picked up lately.

We had the benefit of seeing some of the figures behind the site in the course of our negotiations with the former owner and feel fairly confident that the new guy will go bankrupt if he gets a renewal rate from the free offer of anything below 30% or so yet the typical rate is more like 5% which equates to the people who actually get bookings from the site over the free period.

Compared to charging sites, ours naturally have a 100% renewal rate in that once people go on, their membership doesn’t expire. A typical small commercial site has a renewal rate of more like 70% so they have to replace the 30% that they lose each year with new entries. We’re actually growing faster than that and will probably finish this mailshot with around 300+ entries vs 100 or so this time last year.

Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.
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