Foreign Perspectives

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Happy Halloween!

October was relatively quiet on the hotel front ’til this weekend which is a holiday in both France & Spain so we were completely full from Friday to Sunday night.

I’ve been tidying up the various websites that we run and improving their search rankings. The combination of improvements on the main hotel page (www.mascamps.com) has given us a 10 fold increase in the number of hits so far. The equivalent changes are in the works for www.ourinns.org which is already moving up the rankings and we’re making about $50 a month now on the advertising on it and the related www.chambre-dhote.org (in French) and the self-catering equivalent, www.ourgites.org .

Separately from those developments, I thought I’d see if we could more directly make a few bob on the transport arrangements people make and registered www.perpignanflightsandcarhire.com which is starting to get a sensible search engine ranking though it’s got a long way to go. If you’re booking any travel yourself, you’ll find the cheapest car hire in the Perpignan area (no, really: I checked them all) and, I think, in Europe, worldwide flights on discount and normal airlines, the Heathrow & Stansted express tickets and even ferries. We’ve already made about half the start-up costs of this in commissions which is pretty good going I think.

More as somewhere to hang our affiliate links than anything else at present, we’ve also got www.personallychosen.com which has quite an assortment of things on it. All the above travel things but also some financial links and even La Senza. In due course, we’re planning to use it to sell some of the photos that we’ve taken for the website as prints and for a few other items that people have asked us about. Basically, it’s intended to be our main non-mascamps website. If you buy any stuff online, let me know where from and I’ll see if we can get a link for it (if you ask nicely, I will probably split the commission with you).

Started experimenting again with e-bay which is a dead cheap way to advertise. Costs just 15p for 10 days which has picked up around 40 views on average although no direct sales. We’re not that bothered about the direct sales this time: last year we had one, slightly lossmaking, direct sale but pulled in getting on for EUR 1000 in indirect bookings over the following 9 months attracted by our ebay ads.

Popularity: 13% [?]

Ah fargat tay tell yay that ah hay a made a bit o a change in the oolster scoots version… mascamps.com/os .

Can ah get one o them grant thingys for this?

Popularity: 10% [?]

We’re getting back to “normal” now after the rush of Summer business. The French tourists stop coming the weekend of August 20th but they all come that weekend so we’d to turn heaps of them away that Saturday as we were full with the wedding. Next day, none and it was back to our more normal UK bias on the bookings.

The Visa pour l’Image photojournalism festival is always a busy week for us. All the accommodation in Perpignan and for miles around is completely full that week with journalists, photographers and editors from around the world. That week we had two editors from Forward Publishing in London (the folk who do Tesco magazine) and Isaac Hernandez from Santa Barbara (who’s a travel photographer published in National Geographic etc.). Isaac was planning on doing a photoshoot of Queribus Castle but left it ’til his last day so, of course, it was shrouded in cloud.

Would you believe that we’ve STILL no bookings from Expedia? No, neither would I. Can’t understand it myself.

Over the year we’re averaging just under three times the occupancy of 12 months earlier which is pretty good going. This month (October) is the reference month that we used last year for our occupancy forecast so we’re back in the dark again as to how it’ll pan out over the next 12 months. Overall it seems to have been a very mixed year in France with quite a few people running almost empty whilst others were full.

There’s been a big increase in foreigners buying houses here this year. Whilst last year we witnessed the appearance of “British aisles” in even the smallest supermarkets, this year the most noticeable thing is that people are much more willing to try out their English plus the appearance of English papers in the village for the first time.

Anyway, as we edge into “Winter Mode”, ’tis time for us to make a start on the website refresh for the coming year. We’re planning to retain the overall look and feel of the existing site but are tightening up on the keyword lists (working on those now) and rewriting some of the text to incorporate them more completely. So, I’d welcome your thoughts on the change from www.mascamps.com/hotel/en.htm (the existing version) to Mas Camps hotel . One change that’s still to come is the separation off of the reservations section to its own page.

Also still to come is the complete winery/vineyard pages but the second versions are at Mas Camps winery and Mas Camps vineyard (and in French too). Definitely still in draft, but of interest to David I’m sure, is Mas Camps wines (haven’t done the translation of that yet as I’m waiting for the neighbours to check it).

The ongoing development of the regional guide at www.mascamps.com/region/en.htm continues and we’ve added Mas Camps tours which we tried out in paper form from August with considerable success in terms of stays being extended and sales of tickets.

Last, but not least, we’re still plugging away at trying to sell our walking tours on Ryanair. So far, no sales but ourselves and the guy doing the tours are very keen on it and the tours look excellent too I think.

Popularity: 11% [?]