Archive for the ‘Marketing’ Category

Is your blog a Rolls or a Trabant?

Tuesday, June 16th, 2009

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Much as we might laugh at the Trabants that East Germany used to turn out as being unreliable and prone to break down, sadly that’s what many blogs seem to look like these days.

Oh, they don’t break down, but the quality of the workmanship that you see in some of the posts is really deplorable. What’s perhaps worse is that a lot of those low quality blogs are taking sponsored posts and if anything the quality of the posts that they get paid for is even worse than the norm for them.

Why do the advertisers put up with it? OK, they might just want the link from the blog but do they really want their product to be associated with shoddy workmanship? After all, the authors of these posts are numbered amongst their suppliers ultimately. Surely they can’t be so uncritical to accept what are often very shoddy posts indeed?

How bad are they? How about “you must visit this site. i think there products are really great. visit this site they have great products.”? I’ve paraphrased the real example so you can’t search for the actual blog entry that was based on (which was worse than that).

Good quality writing doesn’t mean that it can’t be about trashy subjects. Whilst many would call The Sun a trashy paper, every one of their articles is well written. Sure the writing style is laid back but it suits the content just as the relatively dense writing style of The Times suits it’s content and readership.

Just as there’s a range of writing styles in newspapers, so too one would expect there to be a range of writing styles in blogs. That doesn’t mean that the spelling, grammar and repetitiveness of my example is acceptable though because it isn’t and especially so since the advertiser paid $50 for it (quite why they approved payment is beyond me).

I’m not saying that you need perfection from day one but you should at least aim for that.

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What about the tile issue?

Sunday, May 31st, 2009

Tiles are a bit of an oddball topic in our house at the moment as we’re looking at redoing both the bathroom (probably) and the kitchen (definitely) which are both more ancient than I’d care to say here. Like really ancient.

Now one common theme in relatively old bathrooms and kitchens was the tiling which, in our case, is just about everywhere and also looking particularly dated in some respects too. So dated that the OH has provisionally ruled “no tiles at all” as a starting point and that’s even including some of the really modern styles like the glass tile which is used really imaginatively in some designs we’ve seen lately.

Of course the problem is that tiles are definitely required in some areas if you’re wanting a new look that will actually stick up the the wear and tear that both rooms get on a regular basis so we’ll have something of a compromise I expect.

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Another upgrade to the bathroom in prospect?

Sunday, May 31st, 2009

Much as we would like to have been able to leave the bathroom well alone after our last experience with a plumber, it’s starting to look like we’ll have to undertake a more major upgrade to the bathroom and possibly something really major will be needing done to the kitchen as well.

That being the case we’ve started revisiting the bathroom faucet issue once more. Although we had all of these replaced earlier in the year if we’re needing to redo the whole bathroom this time then we’d be wanting to take a little more time over the issue rather than going for the quick fix option that we did the last time around.

Regardless of the work needing done in the bathroom, the kitchen is definitely going to need some quite major work done on it over the next few months courtesy of the leak (or, probably, leaks) that we’ve developed. Quite where we’d start on that though is an issue for another day!

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