Foreign Perspectives

Thanks to the free wifi service offered in McDonalds it seems to be attracting an increasing number of itinerant bloggers.

Almost every time we’ve been in lately (and, yes, we’re one of that band of McD bloggers whilst we wait for our ADSL connection) we’ve seen someone whipping out the laptop in a relatively quiet part of the restaurant. Thus far, our record is four separate surfers but I’m sure that’s a record that’ll soon be broken.

It’s not really surprising that they’re attracting these folk: after all that word “free” is quite a pull. What is more surprising though is that the majority of these people are lugging around full size laptops rather than running with the likes of my trusty Aspire One. After all, at under £200 for quite a usable machine it’s not out of the question to buy one pretty much just for the holidays and these days you can even get them “free” with some broadband packages.

Is it a worthwhile marketing strategy for McD though? Well, in that the restaurants obviously need a connection of some sort for their credit card machines it’s largely a no-cost service for them so there’d appear to be no downside in offering it. Moreover, few of the itinerant surfers leave without buying something so it would appear to be all upside for McD at the moment. Whether that would continue to be the case were significant numbers of surfers to start using the stores is another matter. It certainly works fine if there are a handful of people using the service but if there were, say, 10 or more then a) the seats are going to be taken up and b) the service is going to slow down. Still, at the moment, it seems like a great idea.

Popularity: 1% [?]

Much as we might laugh at the Trabants that East Germany used to turn out as being unreliable and prone to break down, sadly that’s what many blogs seem to look like these days.

Oh, they don’t break down, but the quality of the workmanship that you see in some of the posts is really deplorable. What’s perhaps worse is that a lot of those low quality blogs are taking sponsored posts and if anything the quality of the posts that they get paid for is even worse than the norm for them.

Why do the advertisers put up with it? OK, they might just want the link from the blog but do they really want their product to be associated with shoddy workmanship? After all, the authors of these posts are numbered amongst their suppliers ultimately. Surely they can’t be so uncritical to accept what are often very shoddy posts indeed?

How bad are they? How about “you must visit this site. i think there products are really great. visit this site they have great products.”? I’ve paraphrased the real example so you can’t search for the actual blog entry that was based on (which was worse than that).

Good quality writing doesn’t mean that it can’t be about trashy subjects. Whilst many would call The Sun a trashy paper, every one of their articles is well written. Sure the writing style is laid back but it suits the content just as the relatively dense writing style of The Times suits it’s content and readership.

Just as there’s a range of writing styles in newspapers, so too one would expect there to be a range of writing styles in blogs. That doesn’t mean that the spelling, grammar and repetitiveness of my example is acceptable though because it isn’t and especially so since the advertiser paid $50 for it (quite why they approved payment is beyond me).

I’m not saying that you need perfection from day one but you should at least aim for that.

Popularity: unranked [?]

Tiles are a bit of an oddball topic in our house at the moment as we’re looking at redoing both the bathroom (probably) and the kitchen (definitely) which are both more ancient than I’d care to say here. Like really ancient.

Now one common theme in relatively old bathrooms and kitchens was the tiling which, in our case, is just about everywhere and also looking particularly dated in some respects too. So dated that the OH has provisionally ruled “no tiles at all” as a starting point and that’s even including some of the really modern styles like the glass tile which is used really imaginatively in some designs we’ve seen lately.

Of course the problem is that tiles are definitely required in some areas if you’re wanting a new look that will actually stick up the the wear and tear that both rooms get on a regular basis so we’ll have something of a compromise I expect.

Popularity: unranked [?]