Foreign Perspectives

The number of entries from the United Kingdom on our listings sites has been growing quite rapidly over the last few months so it seemed an appropriate time to start work on a country-specific domain to represent them.

Therefore, we’ve just started running with Great British Bed and Breakfasts and Great British Self-Catering which hold all our UK properties.

One big advantage that we’ve already found is that using the new domains means that the statistics are separated out for the UK for the first time. Early days yet, of course, but it looks like the UK sites were getting a lot more traffic than we had thought they were getting which is good going since we hadn’t specifically promoted them.

On the promotion front, now that we have separate domains for the UK we can run promotion exercises on them too which we’d not been able to do before. In theory, that should mean that these new sites will become very significant for us over the course of the coming year or so.