Foreign Perspectives

Ah, now, that’s the question, isn’t it?

The original idea for the plan was hatched when google started offering to let you label sites as being targeted at specific countries. As a trial, we popped the twins of some sites on either side of the Atlantic and monitored them to see how things went.

Naturally, the profile of the site visitors changed depending on where they were notionally hosted. So, an American site would obviously pull in more Americans and a European site would pull in more British. However, the google trick only works for google of course and we sometimes get significant traffic from other search engines and, as always, there’s a lot of traffic that you can’t pin down to a specific source.

In the meantime, we were running down the sites hosted on our original European host which was going to save us something like $20/month once that exercise was complete (European hosting services are mostly complete ripoffs). So, we pencilled in some of that to establish a beach head in America. In fact, for under $100 a year we managed to get both a primary and a backup hosting service!

Obviously, the new sites won’t do overlly well to begin with so our little experiment will need to run for at least a year before we’ll know if it was a worthwhile experiment. Somehow I think that it will: already we have picked up one new property listing in America and they’ve already got a booking from us!