Foreign Perspectives

Although many people concentrate pretty much exclusively on online advertising, there’s still a place for print based advertising.

It’s a very different medium though. Not only is it expensive, but you’re usually pretty limited in the amount of content that you can have and whilst it has a long lead-time, it’s quite time-sensitive too. It’s easy to pay over £500 for just 100 words and a photo. Similarly, whilst your ad may only be on the shelves for a few weeks, you sometimes need to have it with the publishers over 3 months in advance.

However, it does work well for some people and because of that I’ve covered it in quite a comprehensive article over on our listings site blog.