Foreign Perspectives

Whatever size your development team is, there’s always an advantage to be had if you can standardise on a common platform and maximise the reuse of any code that’s been written.

It’s obvious really yet you see many people throwing up totally different websites solely for the purpose of being different and nothing else. Yet, look at what the big boys are doing. You’ll have seen untold numbers of very similar hotel reservation sites for the simple reason that there are perhaps a dozen major players out there and they offer what amounts to a franchise to their data via easily customiseable templates which range from the simple click-through banners that you see everywhere to sites that appear pretty much unique, yet aren’t.

On a very small scale, I’ve been busy building on the database of property listings that I’ve built up over the last few years and running up variations on that. Lately, I’ve gone one step further and started using the database structure and front-end template to hold our growing Whole Earth Guide which gives me totally different content yet displayed within the framework of our new-generation sites.

The other plus point of all this is that with a common platform, it’s often the case that a new application running on that platform will require a tiny enhancement which thereby appears across all systems using that platform. For instance, we now have a major improvement in the menu structure on the new-generation sites courtesy of Whole Earth developments (see Inns4U).