Foreign Perspectives

Archive for the ‘Business’ Category

Whilst we all think that we’d like to live in interesting times, of course such times are interesting because they are filled with the unexpected which is usually a sign of trouble.

Thus over the last couple of years we’ve had by far the most interesting time in global economics for many decades. That interest came in the form of banks and economies around the world collapsing and with the corresponding knock-on effect on the real world in terms of jobs lost, businesses closing, houses being repossessed and taxes rising. And it’s not over yet.

Throughout all that global bad news there have been untold numbers of individuals receiving their own bad news ranging from job losses through to families finding themselves out on the street due to reasons outside their control.

I’m sure that many people would prefer to opt for living in really boring times these days.

For guys cosmetics are a major minefield and one that they simple don’t even think of venturing into except around the time of Christmas or birthday presents and even then unless they’re handed a note, chances are that they’ll come back with the wrong thing.

That’s even for relatively simple stuff too. What on earth is night cream for instance? Why should it be different from day cream? When you read the descriptions there seems to be no really good reason for there to be a difference at all.

Of course the real reason for such things is that it allows for more potential marketing to be done. Thus any brand you can name puts out a whole range of stuff with different names largely so that they can sell more stuff.

In case you haven’t notices, the post-war baby boom began to hit retirement age about five years ago and the retirees will continue to rise in numbers for another ten to fifteen years.

This group has been one of the largest target markets since the 1960s and drives much of the marketing and product development spend that you’ll have seen over the last fifty years or so. Thus today we see things like face wrinkle cream hitting the shelves in quantities that would have been unheard of only ten years ago and all because this group are getting to the point where they need such things.

What’ll happen over the next twenty years as they retire will be a shift in marketing towards a much older age group than hitherto we’ve been used to. The cosmetic industry will have a field day naturally but then so will all kinds of medical aids companies and, of course, the financial services people will move to produce products aimed at a more mature market. No more will the example customer be a 30 year old: think 60 year old these days.

All being well this massive shift will let me buy that immortality pill at some point 🙂

Prosperity for all is the aim but it’s going to be a long time before we get to that point as this budget is all about repairing the foundations of the economy that were so badly damaged by the previous Labour administration.

There’s a sensible capping of benefits almost across the board with probably the largest headlines to come from the cap on housing benefit. One suspects that the largest headlines to come will be from some of those in the million pound housing benefit mansions.

What it also cut was a whole raft of seemingly minor benefits which were introduced piecemeal over the course of the previous Labour administration. What all those different benefits largely did was to create a whole bureaucracy to administer them with little benefit for those who probably needed them most who never even knew they existed.

Increasing VAT to 20% after next Christmas is the single measure that paid for much of the changes. Notably this is a simple measure rather than the complex mix of additional tarifs that some recommended in terms of eliminating exemptions to childrens’ clothing or books.

With the announced substantial cuts in government spending there’s going to be something of a forced move from the public to the private sector for many. That’s going to need equally substantial retraining in many instances.

What this is intended to do overall is to get rid of what has become a crippling level of public debt in a remarkably short period of time. That rapid reduction meant a fairly harsh budget but one that should get us back on an even keel within the forseeable future.

It’s been a very long time since we had the opportunity to view how the use of a wide range of products changes when the price of them goes down.

Sure, we’ve been used to that happening on all kinds of electrical and electronic items with computers almost dropping to the fashion item price range (hence the arrival of colour choice recently of course). However, who’d have thought of that very same thing happening to something like eyeglasses?

That’s a product that’s historically been seen as involving highly trained opticians, expensive offices and skilled technicians which overall seemed very much like a recipe for high prices as far as you could see. Except that online retailers like ZunniOptical are changing all that with prices at the bottom end of the range (which don’t look like el cheapo glasses by any means) coming in for pretty much loose change.

Clearly when a product drops into that “loose change” price range from previously having sat well in the “fairly serious money” price range then there’s going to be big changes in how it’s perceived and used. For one thing, the concept of having a single pair of glasses purely because it wouldn’t be worthwhile to have more than one pair doesn’t hold any more. Thus, even at the lowest price there is heaps of choice and the opportunity to match your glasses to your outfit in a way that wouldn’t have been viable before.

I wonder what’ll be the next product that this will happen to?