Foreign Perspectives

Archive for the ‘Internet’ Category

Although we’re in the midst of the busiest season of the year, the first offer of a free listing has just arrived!

Of course the reason for this is that the gite people already have all the bookings that they want for this year so should just be starting on their marketing for next year. In practice most of them don’t seem to really get underway until September or even October but they’ll already have renewed their inprint advertising (the deadline is usually around June!).

The B&B people however are totally swamped at the moment and should stay that way until they get September out of the way so there’s not a whole lot of point in offering them discounted listings and whatnot at the moment.

In true mercernary style it’s best not to take up the 6 month free offers ’til early in the year (probably around January/February for gites, around March/April for B&B) to maximise the benefit of the free period and indeed to get a fair comparison of the free offer with other competing offers.

Anyway, we’ll probably be restarting our “junk mail” programme later in the month. Our sites are a little different though in that we are free all the time so why not sign up (B&B, self-catering or hotel) at our signup page?

As usual on the first weekend of August, the traffic has been heavy here since shortly after breakfast and it’ll likely stay that way until early tomorrow morning.

How come?

Well, it’s the start of the holiday season in France and a number of other European countries so everyone has jumped in their car this morning and started driving. As you’d expect, by the time they get to the south of France they’re both tired and cranky (a bad combination for a driver, of course) and therefore the number of traffic accidents also leaps this weekend.

It’s best not to attempt to drive anywhere on this particular weekend. Just about every road has traffic way above the capacity which it was designed for and the queues are correspondingly long and wearisome. The queue on the left of the photo is created by having three lanes of traffic at 130km/hr going down to two lanes at 10km/hr at the border which has the overall effect that the queue gets longer and longer as the day goes on (at the time of the photo in the late afternoon, the queue was getting on for 50km!).

You might be thinking that you can avoid the traffic by going on the side-roads. Think again: everyone has already thought of that and the side roads are just as busy. Those using in-car navigation aids will find that the queues on the recommended routes are even worse as a lot of people are using those these days and, of course, they always recommend the same route.

Every year I send an e-mail to all the B&B and self-catering properties listed on the Our Inns websites telling the people what we’ve done with the sites during the year and the kind of improvements that we’re planning for the coming year.

Each year, I get a trickle of returned e-mails representing those properties that have been sold within the previous year. This year has been particularly sad in that almost 10% of the original people listed on the site have dropped out of the market and aren’t traceable. Now, if we charged for a listing we’d expect to have people drop out each year but the free listings that we provide just keep going.

Why do they give up on B&B (and, so far, it’s been exclusively the B&B properties)?

Well, many people come to France with rose coloured glasses courtesy of the many “moving to France” series that you get these days. In those, there are never any insurmountable problems but in real-life there are problems that you just don’t want to deal with day in day out. For instance, whilst none of the people on those series speak French (with the notable exception of Patrick & Collette of Chaos in the Castle fame), you DO need to speak French to run a B&B here (but not if you’re running a gite).

For others, it’s their first experience of dealing with paying guests on a regular basis and it’s just not their thing. Again, with rose-tinted glasses it might seem an idyillic lifestyle but in reality it’s pretty hard work.

Then there’s those that have never run a business before let alone one in France and don’t appreciate how much money is required to get a place fully operational. Others haven’t considered pricing. For instance, we’ve just heard of one more upcoming dropout who are packing it in because they were constantly full and it was just too much work yet they’re in a property which they could easily have charged almost twice as much and still been full but been able to employ someone.

Finally, some people who think they’re really committed francophiles, find that they just can’t stick life in France. Yes, it can seem the perfect lifestyle whilst on holiday but that very laid-back aspect of it which seems initially very appealing can become an annoyance when you want to get things done.

So, every year whilst we get a flow of new properties coming onto the sites we know that we’ll also see a trickle of the existing properties departing.

Whilst free B&B and vacation rental sites come and go, now there’s a new innovation in this market: a site that pays you!

The Our Inns family of sites which lists B&Bs in Europe and self-catering vacation rentals worldwide now pays £1 per new property that you recommend which subsequently lists with them. Once you’re signed up with them yourself (free), you can recommend further B&B or hotel or self-catering properties and get paid £1 (or 1.50‚€ or $2) for each one. All that’s required to collect on these is to quote a simple link on your website or e-mail, or even on a postcard.

Although introduced on a trial basis, it’s expected that these payments will continue indefinitely.

All payments will be via paypal but even that’s a free signup.

One of the best ways to see Paris is from a cruise down the River Seine which runs right through the city.

There’s quite a selection of cruising options of course. Day cruises let you see the sights but don’t have quite the romance of the evening cruises.

Now, you might think an evening cruise would cost a fortune but, whilst not exactly cheap, they’re far from being the ripoff that they could so easily be and you can have dinner on an evening cruise for under EUR 100 which is pretty good value considering that you get a good meal with the cruise thrown in.

The evening cruises usually offer a choice of early and late. The later cruise is by far the best option as you’ll have the chance to see all the illuminations as you have your meal. For a truly fantastic evening, July 14th is hard to beat as that’ll include the Bastille Day fireworks but even on a normal evening you’ll see things like the Eiffel Tower illuminations.