Archive for the ‘Internet’ Category
Free B&B / self-catering listings sites
Just before the peak season last year we thought that we’d try a mailshot to promote our listings sites and fired off a few hundred e-mails.We offer a listing broadly comparable to that from sites that charge around £100 and up and attract a reasonable number of bookings for those listed too which isn’t surprising as we get around 1500 visitors to the site per day at the moment, more than several sites charging around £50 get. However, the word “free” actually put people off and we even received a number of e-mails accusing of being behind some dasterdly and dishonest scheme.So we added an option of paying £29.
Net effect? Well, our take-up on the mailings this time is getting on for 5% (vs 1% on the trial). Funnily enough we haven’t had anyone actually pay the £29 which is OK because we’d prefer that they didn’t but it seems that putting a value on it is enough to persuade people to put their time into adding their information to our listings.
We’re going to stick with the current e-mail and £29 for the remainder of this batch of mailings but are thinking that perhaps we should put the notional charge up to £59 as persumably that would mean the site was twice as valuable and therefore might attract more people. That might sound slightly illogical but it appears to be the way people value a listing. Our notional competitors is a site which we had the chance to buy early last year but didn’t as we couldn’t really put a value on it. Interestingly at the moment, the new owner is firing out e-mails several times per month trumpeting that he has the fastest growing listings site around. That’s probably true, but unfortunately for him almost all of that growth is through his offer of 6 months free. We’ve just recently taken him up on it ourselves but only because it’s free and don’t expect to renew when the offer runs out which is probably the thinking of 99% of people that he’s picked up lately.
We had the benefit of seeing some of the figures behind the site in the course of our negotiations with the former owner and feel fairly confident that the new guy will go bankrupt if he gets a renewal rate from the free offer of anything below 30% or so yet the typical rate is more like 5% which equates to the people who actually get bookings from the site over the free period.
Compared to charging sites, ours naturally have a 100% renewal rate in that once people go on, their membership doesn’t expire. A typical small commercial site has a renewal rate of more like 70% so they have to replace the 30% that they lose each year with new entries. We’re actually growing faster than that and will probably finish this mailshot with around 300+ entries vs 100 or so this time last year.
Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.When to book a holiday in the south of France
Most people think of the south of France as purely a Summer holiday destination but in reality it’s pretty much an all year round one.The July/August period is probably the very worst time to go to the south on holiday. Temperatures are almost always above 30c and frequently clear 40 which makes for a very exhausting time for many activities. In fact, neither walkers nor cyclists attempt to do anything from about mid-July to the end of August.
Even aside from the heat, you’ll find that the traffic is heavier than the roads are geared up for. We’ve given up trying to get down to some of the beach resorts over most of the Summer as we found that we were sitting an hour or more in traffic and then found that we couldn’t park anywhere when we did get to the resort as there’s so little public transport everyone ends up going in their car. On some peak days, even the motorway grinds to a halt as we reported in August.
If you want the heat it’s still there just outside that peak period and pretty much anytime from April to October is t-shirt weather here most of the time. Aside from Easter and during the grape harvest in September the traffic is very light and you’ll find it relatively easy to get accommodation booked too.
The Autumn is a little peculiar here. Due to the heat in the Summer, most places end up looking rather burnt and the grass only starts to grow again in September. That makes for quite an odd time colour-wise. After the grape harvest in late August/early September the vines start to adopt the normal Autumn colours but at the same time pretty much everything else is starting to grow after the weather cools down a little. This stretches out the Autumn period right into January.
Although the cold season runs from around mid January through to the end of February, calling it the “cold season” is quite misleading as many of those days are t-shirt weather. Unlike in more northern areas of Europe, when it’s sunny here, it’s warm regardless of the time of year. Where you need to be careful is with the altitude as even a few hundred metres can mean the difference between warm (hot even) and very cold. For instance, here at Mas Camps we have had one day of snow in the time that we’ve been here yet just 30 minutes or so to the west is the village of St Paul which generally gets proper Winter weather from around January to March. The boundary is very marked and you can find the western edge of the village in snow whilst the eastern edge is in t-shirt weather.
Anyway, why not think of a short break in the south of France right now to escape the cold and storms in the UK?
This is part of our guide to the Pyrenees.
Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.January in the south of France: house hunting season in France
At the start of the month it’s the French that generally fill the hotels up with their reveillon celebrations. Prices for these can reach as high as EUR 80 for very modest affairs which is mainly down to the French not trusting places with lower prices to do a réveillon meal.The following week, it’s the turn of the Spanish with their Day of the Kings holiday, the equivalent of Christmas for everyone else. In Spain, there are celebrations all over the country and on the day itself (January 6th) Spain is closed so there is quite an influx of Spanish shoppers in France which reverses the normal traffic.
And then usually it’s all quiet until March which makes this period one of the best for house hunters in France.
House hunters in France have been rather thin on the ground over the last year but the numbers seem to be going up with a vengeance as we move into 2007 for a combination of reasons.
Adding to the existing four daily flights from Paris to Perpignan by AirFrance and the Ryanair flight from Stansted, over the last year both FlyBE and BMIBaby have started flying from Birmingham, Manchester and Southampton daily which has obviously increased the number of prospective house hunters considerably and indeed one Cornish couple have just left us after an initial scouting trip and they expect to be back later on in the year for a full scale house hunting visit. Not only that but the Paris to Barcelona highway had the final bottleneck eliminated with the completion of the bridge at Millau just over a year ago and work is progressing quickly on the improvements to the train lines to allow full speed TGV access to Perpignan. So it’s considerably more accessible than it has been but if you’re considering a house hunting trip, do it soon as the prices, whilst still fairly low, are starting to catch up with other more accessible parts of southern France.
Aside from the cheap flights and accommodation at this time of year for house hunters it’s almost perfect because the villages and towns are at their normal level of activity. In many cases, people buy property in coastal resorts or even some cute inland villages having only seen them in the Summer and find that what seemed like a perfect location is almost completely dead even just a little out of season never mind in the Autumn or Winter. Not a problem if you’re only looking for a Summer house in France but many people buy places with a view to retiring here in due course.
So check out the house hunting in January: definitely amongst the best times of the year to see the place as it really is most of the year.
This is part of our guide to the Pyrenees.
Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.Visiting France in the Winter
Most people have their holiday in France during the Summer but in many ways that’s one of the worst times to come.For a start, France largely closes down in August so you can often find places closed. Those that are open are very crowded as the majority of the French take their holidays from mid-July to the penultimate week in August so you’ll often find hotels full during that period and, of course, the prices are at their peak too.
The Winter in France is quite different. Prices are lower and most places are open so you won’t have any problem getting somewhere to stay and, naturally, the flight prices are a good deal lower. One thing that does close is the hotels, usually from October to March but there remains a lot of availability as the number of tourists drops substantially. One that doesn’t is the Auberge Mas Camps which is open all year and has an ideal location between the mountains and the sea.
Isn’t it cold? In the central, northern and mountain areas, yes it is. In the south it’s cold in the evenings but it’s frequently t-shirt weather during the day and indeed I’m writing this in a t-shirt whilst thinking about getting the shorts out, right in the middle of January! Don’t go by what the locals are wearing as you often see them wearing heavy Winter clothing when the temperatures are in the high 20s.
You’ll also find that the villages and towns are a good deal more French in the Winter too. The absence of tourists makes quite a difference and, especially if you’re considering a purchase here, it’s definitely worth a visit over the Winter period.
Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.Chaos in the Castle: marketing
The new series of Chaos in the Castle continues with the bizarre approach to marketing of the property no doubt driven by the TV production people.
Patrick and Collette were both city lawyers so they’re clearly not stupid. Yet, so far, we’ve seen all of two actual attempts at marketing their property, neither of which seems more than vaguely appropriate.
Baby Goes 2 (Baby Goes 2 from the first series had a truly dreadful website back then (much improved since) which simply wasn’t up to the job ie not exactly the kind of place that you’d ordinarily have bothered to attempt to list a holiday property with. Sawdays from the second series is much more established but in the guidebook market which has been declining rapidly in recent years as the internet bookings increase; a last attempt to retain a grip on the listings market perhaps? Both of them seemed to me to be much more interested in promoting themselves than in promoting Chateau Ribagnac.
Not that it really matters in the case of Chateau Ribagnac. With the effort that Patrick and Collette put into keeping their castle in the public view through TV and magazine articles, it scarcely matters whether or not they do any marketing of the type that the rest of us need to do for our places.
But there are other non-TV backed chateaux and castles out there. Consider Le Castel in Normandy, Chateau de Gurat and Chateau les Peaux. All three have prices under half of those of Chateau Ribagnac. How come? Are they naff castles or something? No, just that they don’t have the benefit of the enormous publicity that Patrick and Collette generate.
Publicity and marketing are what it’s all about of course. The more you have, the higher the prices you can get because the majority of people don’t shop around that much. Chateau Ribagnac has the added advantage that it’s been on TV which a number of people out there are quite prepared to pay extra for: just think for EUR 200 or so you get to talk to Patrick all night and have a nice meal thrown in too. OK, not everyone can pick up the “TV premium” but you can probably add at least a few euro to your prices with that little bit more marketing.
So if you want a few more euro next year, now is the time to get started on ramping up your marketing for the new year. Why not make a start with Our Inns?
Copyright © 2004-2014 by Foreign Perspectives. All rights reserved.
