Foreign Perspectives

Archive for the ‘Society’ Category

One thing that continues to amaze me is just how long some blog promotion efforts continue to run.

Almost a year ago, I started off on the Technorati Favourites Exchange and even now hardly a week goes by that I don’t get a little note to say that someone has added me to their favourites and can I reciprocate? You’d think that it would have petered out by now but it looks like one that could still be running in a few years time.

Others which you’d have thought should have been just as successful have indeed petered out or not really gotten going in the first place. I’d have thought that the mutual blog reviews movement would have really taken off but in reality it’s rare to see more than a handful on any blog that you see doing them.

Now what I need to do is to find the next Technorati Favourites Exchange and get in on it at the start.

Whilst moving from one European country to another is as easy, at least legally, as moving from one American state to another, it’s a whole different matter when you want to emmigrate to a completely different jurisdiction.

Aside from all the normal differences in taxes, social security and health systems that moving countries always entails, you add the complication of needing to apply for a visa, residence and work permits which adds considerably to the time that it requires to make the move as well as increasing uncertainty somewhat.

For example, take the relatively simple case of a British citizen wanting to move to Canada.

Canada is, of course, in the British Commonwealth so, in theory, that should make the move easier. However, even if you have a pretty much perfect points score for the move, it currently takes around four years from initial application through to the point where you have your Canadian visa and can actually move.

That’s a very long time and a great deal can change during it. For example, four years ago I had one son and now I have two. The second one would obviously need to be added to the visa application for a start and there’s the complication that he has even more nationalities than the first little guy.

Such a long lead time seriously complicates matters in other areas. For one thing, you’ll be working in your existing job and not know in advance how long. You may be wanting to move house too over that kind of time. It’s even possible that the visa categories which you’re eligible for could change too if, for example, you had an inheritance you might find that you could apply under one of the investment categories or perhaps you added a qualification (eg I picked up a university French diploma within the last four years which adds significant points to my Canadian application) or skills. The list is endless.

In fact, over that time period your life could change radically so you need to be really set on moving to a particular country if you’re talking of application periods running into years. Yes, of course, you should be that determined but over such a long period many things can crop up to change your mind even if you originally were really set on making that particular move.

And, remember, that’s just for a relatively simple move!

As it’s the third Monday in January today, it’s Martin Luther Day.

Well, more or less, as America is, as we all know, a country that’s built from a whole bunch of separate countries (ie states) and therefore it doesn’t have a standard name in all 50 states and indeed wasn’t a holiday in them all until 2000.

Although it doesn’t really mean anything outside America, it does have a knock-on effect worldwide in that various Internet outfits close down since they’re based in America. In fact, we didn’t even know that it was a holiday ’til we started wondering why there were so few sponsored posts available today.

Not that we’re complaining as it would appear a lot of folk doing sponsored posts have also taken the day off so we’ve picked up several juicy ones whilst they’ve been away.

One of the more interesting things that came up when I was in discussions about buying a commercial holiday accommodation listings site a year or so ago was the level of turnover in the properties listed on it.

Would you believe that the renewal rate of property listings is around 50-70%? Think about it: that means that there is pretty much a complete change in content of the listings sites every two or three years.

The turnover is presumably at the higher end of the range of the scale for smaller sites (say around 500 entries) but even then that means that they need to attract around 250 new entries per year merely to replace those that don’t renew which in turn means around 25, 000 e-mails to do that for the small sites (assuming a 1% return on marketing). For a large country-specific site (say around 2000 entries), the dropout % is lower but the absolute number of dropouts is higher at around 700 thus requiring something like 70,000 e-mails (assuming a 1% return on marketing).

Those stats are particularly interesting to me in that my own dropout rate is made up of those getting out of the business and is therefore somewhat lower at around 1%. This in turn means that, slowly but surely, I will become one of the larger listings sites. I’ve already caught up with the scale of that listings site that I was going to buy and hope to finish the year with around twice the number that they had when I was looking at them.

With that extra scale comes extra hits on the site and I’ve needed to upgrade the hosting package I use three times since Christmas as a consequence of that jump in size since Christmas a year ago. This, of course, means extra bookings for all those listed on the sites too.

The number of entries from the United Kingdom on our listings sites has been growing quite rapidly over the last few months so it seemed an appropriate time to start work on a country-specific domain to represent them.

Therefore, we’ve just started running with Great British Bed and Breakfasts and Great British Self-Catering which hold all our UK properties.

One big advantage that we’ve already found is that using the new domains means that the statistics are separated out for the UK for the first time. Early days yet, of course, but it looks like the UK sites were getting a lot more traffic than we had thought they were getting which is good going since we hadn’t specifically promoted them.

On the promotion front, now that we have separate domains for the UK we can run promotion exercises on them too which we’d not been able to do before. In theory, that should mean that these new sites will become very significant for us over the course of the coming year or so.