Foreign Perspectives

Archive for February, 2008

Whilst it’s great to have WordPress available free, what’s not so hot is that now and again you hit little bugs in the software that you can’t do a whole lot about.

For example, at the moment, I’m continually getting “MySQL server has gone away” which is a time-out thing. There is a fix for it but unfortunately not for the version of WordPress that I’m running at the moment so I’m going to have to upgrade to a newer version soonish.

Ordinarily, I’d have upgraded right away but I want to move the blog to a new hosting service too and I’m having problems with the blogs that I’ve already moved so I’m going to try and live with that “server has gone away” message for a while yet as I don’t want to do the upgrade on the old hosting service.

One of the oddities of blogging is that it’s very easy to change the overall look of a blog without affecting the content at all.

Now, on the whole outside the regular readership most people arrive on a blog by way of a search engine of some sort. Some are blog specific, some are generic like google but either way they don’t see the site until they click on the search result ie it doesn’t really matter what the blog looks like as far as these people are concerned.

It’s different once they get to the site of course and if you want to keep them as regular readers you’ll need a look that’s appealing to them. Oh, and some interesting content of course.

Anyway, now that I’ve spruced up the template for Foreign Perspectives, I’ve picked up several new subscribers which is one plus point for the new template.

Whilst this isn’t really an out and out financial blog as such I write about various financial topics from time to time as you’ve probably noticed.

What’s odd about them is that any time I write about something financial, I always get a little flurry of incoming links from an assorted collection of blog aggregation services. They’re always blog aggregators rather than real blogs too whereas any other incoming links are almost always from real blogs.

Why that should be the case I’ve no idea but it’s certainly handy in increasing the number of incoming links to the site.

Doing the English component of my modern languages degree as the very last course after years of learning both French and Spanish gives a slightly peculiar perspective.

For one thing, I know a lot of the linguistics words that they’re using but I only know the French and Spanish words for the relevant terms. It’s a little peculiar being able to speak about English using French or Spanish words!

It’s taught quite differently to the foreign language components too and seems, to me, much easier than they were even though, in principle, this course is at the same educational level as the foreign language ones. One very noticeable aspect of this is that I find that I can work on the English well into the evening whereas I couldn’t do that with either the French or the Spanish until towards the end of those segments.

The course starts off with something of a potted history of the English language itself and in particular it homes in one how very old English words and expressions live on in many of the dialects that are spoken around the UK today. Interestingly, some of these are now strongly associated with particular regions whereas they’d have been used throughout what is now the UK several centuries ago. For example, “wee” is very much seen as a Scottish term for “small” but it’s actually an Old English word dating back over 1000 years and one of many where the Scots even retain the phraseology of Old English in their use of it.

If you’re ever leafing through blogs that do sponsored posts there seem to be two basic styles that people use when writing them.

First, there are those which are pure advertising. They have written exactly what the advertiser has asked for and nothing else. Commonly in these you’ll get extensive repetition of phrases along the lines “you must visit this site”, “you really must visit this site”, “this is a great site to visit”. You might think that nobody would do that but that’s taken from a real-life example where those phrases were used in the first, and only, short paragraph about the product. It’s quite clear that the writers of those know next to nothing about the product and they’re a shining example of why google felt it necessary to knock a wide range of blogs down to PR0: they add nothing to the information available on the Internet.

The other type are quite different. Yes, they have the links that the advertisers asked for but they use those merely as starting points to write about the topic. Frequently, you’ll find that these posts are much longer than the length which the advertiser asked for. They don’t scream out “buy this” and often don’t even mention the advertiser by name. In fact, they’re often hardly distinguishable from a normal post on the blog which is really how it should be I think although perhaps some would argue that these are very much subliminal advertising and would prefer not to find at the end of a post that they’d been reading an advert. I don’t agree with that point of view basically because this style of sponsored post tends to be an advert only in name and, by and large, they’re normal posts except that they have a link in them that ordinarily wouldn’t be there.

What’s very common too is that the first style tends to be associated with absolutely dreadful spelling and grammar whilst the second type read more like an article for want of a better word.

Ironically, the first type are more commonly what advertisers want yet the second type are much more effective in providing the in-context links that they actually need. Just as in real-life, people often ask for what they want rather than what they need!