Foreign Perspectives

Archive for March, 2008

Interest rate changes by central banks are peculiar affairs.

For one thing, the banks aren’t actually obliged to respond by lowering interest rates although, usually, they do so by a similar amount. It’s usually a similar amount rather than exactly the same amount though which affects people differently: it’s common for banks to drop interest rates on savings accounts by a little more than the cut the central bank announces and loan rates by no more than is announced.

That sounds like they’re ripping you off, and to some extent they are, but what kicks in is the effect of their own administration on the processing of the loans and savings. Even if the central bank cut rates to zero, there would still be a charge for loans as that represents a risk to the bank, and savings rates would drop to zero or possibly a little below that as obviously there is a cost to processing savings too (they’d probably introduce charges rather than negative interest rates).

High interest products tend to represent higher risks so the rates on those aren’t always cut at all following a rate cut announcement.

And, of course, if you’ve a fixed rate loan then the payments on that will stay the same.

Several years ago I made the move from US based hosting to UK based hosting because of the extra traffic that you tend to get when your site is hosted in the same location as your main customer base.

That particular move worked really well in that I ended up with around 30x (yes, thirty times) the traffic that I’d had on the original American hosting service. That’s with no changes in the website apart from where it was hosted.

Ironically, now I’m looking to move some sites in the opposite direction as they now have more of a global audience than the collection of sites from a few years ago did.

Now, the big question I’m wondering about is whether I’ll get a 30x jump in traffic in going the other direction?

Although the main customer base for my listings sites is essentially the English speaking population of Europe, there’s an even larger English speaking population just across the Atlantic that don’t see the sites as often as they should since they’re hosted in the UK.

I have tried the sites on an American host in the past and it was a complete disaster because the main interest at the time was from people in the UK and Ireland.

However, roll on three years and I’d quite like to create a foothold in America. Not with all of the sites, of course, but rather a small selection of the sites so that I could pull in some guests from America and, for that matter, add properties from Americans too.

As a taster for this, I’ve set the geographic target for a couple of the sites in google to America and they seem to have pulled in a different audience than they had when they were fully based in the UK. However, that’s just with google and I do pretty well on both yahoo and msn.

So, I’ve been looking for a cheap hosting service that would let me move over one or two sites and I think I’ve found it in the form of 3ix who charge $12 per year. Now, “all” I have to do is to work out how to have the site over in America but with the database that supports it still in the UK.

Since it’s St Patrick’s Day, we thought it was a great day to add our entry for Downpatrick on our world guide where, argueably, he’s buried under a massive stone in the chuch graveyard.

Naturally, there’s nothing on over here for St Patrick’s and we were hoping to get over to Dublin for the parades but, yet again, didn’t quite manage it between one thing and another.

As it happens though, by far the largest parade is in New York!

After you’ve been blogging for a while you tend to find that some of the articles you write could be collected in a series.

So, for example, this blog has a series on living in France, another about banking, and so on.

However, I’ve been thinking of doing a blog for the listings sites which is quite different. For one thing, it’s a blog with quite a narrow remit ie to write about the listings sites themselves. More significantly perhaps is that I’m planning to do it as a blog consisting of a collections of series right from the start. Today starts off the series on marketing your property which will be an ongoing thread but there’ll be several other threads intertwined through the blog as time goes on.

It’ll be a while before that becomes apparent though as it’s not going to be a daily blog by any means (there just aren’t enough hours in the day for that).