Foreign Perspectives

These days when people buy a holiday accommodation property one of the first things that they think of is their website. That’s no bad thing although many people think that their website is all the marketing that they need. Still, it’s a start.

However, where a lot of people go wrong is that once they’ve produced their website, they think that’s it. It’s not as if it needs maintenance like the building obviously does, is it?

Well, yes, it does need maintenance. Oh, it will continue to work for many years but it’ll get more and more dated as time goes on which is never good. If you don’t think that’s true, pick any website that’s been around for a while and look at what it was like even 5 years ago never mind 10 using the Way Back Machine [www.archive.org]. I think you’ll find that any successful website has changed substantially over that period of time.

I’ll touch on the various aspects of our 2007 update over the coming months but one aspect that is critical is the photography. Some people consider that they should get a professional photographer in to take their photos and that will get you the best photos of your place on the day they come to take them. The key point there is that they are the best photos “on the day”; why settle for that if you’re living there and can wait until the light is perfect, there are no clouds in the sky, etc.? Saying that you don’t have a suitable camera is no excuse as good digital cameras are available from £100 these days whereas a professional photographer could charge you anything up to £500. More importantly than the money saved is that if you are taking the photos, you can update them for no extra cost and it’s not long before you need to update them by the time you consider that you’ve repainted a room, bought a new chair, even added a plant it doesn’t take long before the photo of a room becomes completely out of date.

Anyway, we’ve started updating our property photos yet again and have moved to a new viewpoint for this year. The top photo is the one we’ve been using for about 18 months or so, the lower one is close to what we’re going to run with for the coming year (I forgot to get all the shutters open this morning, so have to retake it tomorrow morning).

The place seems quite different in the second photo, doesn’t it? Yet virtually nothing has changed on the outside of the building (we’ve been concentrating on the inside).

Arnold