Foreign Perspectives

As it’s the start of the B&B/self-catering marketing season, I’ve made a start on trying to drum up some more entries for our various listing sites.

Usually, the rule of thumb is that you get about 1% return on any marketing so, in theory, I need to send out 100 invitations just to get one new entry. That’s certainly been the case with any previous e-mails I’ve sent out but for a variety of reasons the return on this particular e-mail has already passed 3% and there’s probably another week or so before the responses will start to really peter out.

How come? It’s combination of reasons. The listing is free which should improve the response although it hasn’t done so in the past but perhaps the bigger reason is that I gather that a lot of people haven’t had a great year with their properties so they’re probably taking up more marketing opportunities now than they would do otherwise (funnily enough, the sites have been pulling in much more business than expected this year).

Anyway, if you’re looking for a good freebie listing for your B&B/inn or self-catering place you can sign up at Our Inns.