What’s with the pagerank these days?

Googles long awaited pagerank review started working its way through the sites over the last few weeks but still doesn’t appear to have settled down.

It’s quite a confusing picture going by a number of sites that I keep an eye on. A friends key site for instance has dropped from PR5 down to PR3 for no good reason and is particularly worrying for me as he does far, far more SEO than I ever bother with. My thinking is that if it can happen to him, then it’s sure to happen to me sooner or later.

Wendy’s site has gone from PR2 to PR2 to PR0. Again, no good reason comes to mind. In fact, she’s been upping the ante with the SEO over the last few months so it should have gone to PR3.

This site is, for the moment, steady at PR4. I’ve not done any SEO on it over the last few months but was sort-of hoping for PR5 in that there’s a lot more content on it now than there was.

Meanwhile, our Whole Earth Guide has gone from PR0 to PR2 on a site which doesn’t, yet, have a whole lot of content.

Actually, as I read that, the one common factor in drops is that SEO has been done on the sites. Could it be that Google have somehow managed to negate all that SEO and look instead through to real value in the sites? Although, that would beg the question: is this blog of “real value”?

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