Foreign Perspectives

Some years ago I moved all my websites from a US hosting service over to a UK one to take advantage of the search engine boost that you get when your sites are hosted in the country where your target audience are searching from.

Ironically, now I find myself moving some of those same websites back to America in order to pick up traffic from the US itself. That’s happened because the sites are now much larger and much more global in scope so there should be a certain advantage in hosting in the US to reach the US audience.

Now, the question is: will the jump in traffic be anything like the 30 fold jump that I picked up on moving the sites over to the UK in the past? Well, I should know in a few weeks for sure but, so far, the traffic appears to be higher than it was when the site that I’ve just moved over was living in the UK.