Foreign Perspectives

Google’s adsense is a peculiar product in many ways.

On the one hand it seems to pull up adverts that are just what people are looking for on webpages. Yet, if you think about it, they’ve arrived at that webpage looking for something and presumably haven’t found it if they’re clicking on one of the adverts.

That being the case, sites that are full of useful content don’t do too well from the adsense point of view. So, for instance this site is quite information rich yet doesn’t get a whole lot of income from adsense. Similarly, our Pyrenees guide is fairly packed with information (and getting more complete by the day as we’re in the midst of an update) but does quite poorly in terms of adsense.

So, what we’re planning is to have an experimental site which is designed with adsense in mind to see if that does better. Anyway, that’s why Whole Earth Guide will be a little light on content (well, that plus we won’t be properly starting on it ’til after September).

Hopefully we’ll manage to get all the right keywords packed in to get people to the site and adsense will provide them with the content that they’re really looking for.