British food in France
One of the first signs of the arrival of the brits in an area of France is the occassional appearance of the Sunday Times. Closely followed by that are the British food sections in the local supermarkets.We observed this process in action locally as neither the Sunday Times nor British food aisles were in any of the local supermarkets in April 2004. Within 12 months the Sunday Times started to appear in newsagents in Estagel and most of the local supermarkets had at least a token representation of British goods at extortionate prices.
A few years on and the local supermarkets offer a fairly reasonable choice as you can see. Prices aren’t what they might be though with baked beans costing 49p in the UK being sold at the equivalent of around 87p for instance. However, that’s for specialist food so to speak as the existence of the British section has also been accompanied by various brit-foods appearing elsewhere in the supermarket at local prices. For instance, Carrefour even put out their own brand salt & vinegar crisps and Leclerc sell proper bacon these days.
Noticeable too is that it really is a British section and not just an English one. After all, who but the Scots drink Irn-Bru?
What is a little odd is that the Catalán food has started to disappear into the ethnic foods section when in the past it was spread around the supermarkets.
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