Foreign Perspectives

Archive for the ‘Development’ Category

As regular readers will know, I’ve been getting going on my direct mail campaign aimed at increasing the number of entries on the B&B and self-catering listings sites.

The second use of the mailing list for Scotland pulled in quite a considerable number of properties over the last two weeks. So much so that I’m going to have to implement the planned restructuring of the site well ahead of schedule.

For reasons which escape me, the England mailing hasn’t pulled in anything like the number that Scotland did. Something to explore the reasons for before I do the next one in 2008.

However, for the first time, I’ve targetted Northern Ireland. Early days yet of course, but it looks like the takeup will be relatively low. The size of the mailing was pretty much similar to that for Scotland but, so far, I’ve only received about 1/4 of the response. Still, perhaps some more will come in over the course of the weekend.

In times gone by saying that you were involved in a “cottage industry” meant that you were doing something like making quilts at home or perhaps making cute little craft items. Essentially, working with your hands by and large.

These days a cottage industry is quite a different beast.

Yes, there are still many people around making those quilts and craft items but you’ll see them sold online these days. In fact, that aspect gives you more contact with the original maker of such items than most people would have had in the hay-day of the cottage industry. In the past, they’d have sold most of their items via buyers whereas now they can sell them to you directly.

However, these days there is a whole new class of cottage industry. It’s not uncommon to come across an ebay seller in the most unusual places. I’ve bought several items from a place based in the Shetland Islands myself which is about as far from “civilisation” as you can be. Likewise, there’s a number of places based in Point Roberts, the little bit of land forgoten about when the treaty definining the border between Canada and America was signed.

Similarly there are the likes of myself making something of a living from writing. There have, of course, been writers pottering away for a long time but the Internet has made that much more of an occupation open to everyone than it ever was in the past. After all, realistically I’d never have had a hope of getting 35,000 readers a week for my writing yet that’s the number I’ve had in the last week for this blog.

Some might say that these Internet based efforts aren’t a cottage industry. How could they be with so much technology? Yet, that craft item you bought also used technology, it’s just that the technology used to produce it was older.

Googles long awaited pagerank review started working its way through the sites over the last few weeks but still doesn’t appear to have settled down.

It’s quite a confusing picture going by a number of sites that I keep an eye on. A friends key site for instance has dropped from PR5 down to PR3 for no good reason and is particularly worrying for me as he does far, far more SEO than I ever bother with. My thinking is that if it can happen to him, then it’s sure to happen to me sooner or later.

Wendy’s site has gone from PR2 to PR2 to PR0. Again, no good reason comes to mind. In fact, she’s been upping the ante with the SEO over the last few months so it should have gone to PR3.

This site is, for the moment, steady at PR4. I’ve not done any SEO on it over the last few months but was sort-of hoping for PR5 in that there’s a lot more content on it now than there was.

Meanwhile, our Whole Earth Guide has gone from PR0 to PR2 on a site which doesn’t, yet, have a whole lot of content.

Actually, as I read that, the one common factor in drops is that SEO has been done on the sites. Could it be that Google have somehow managed to negate all that SEO and look instead through to real value in the sites? Although, that would beg the question: is this blog of “real value”?

As it’s the start of the B&B/self-catering marketing season, I’ve made a start on trying to drum up some more entries for our various listing sites.

Usually, the rule of thumb is that you get about 1% return on any marketing so, in theory, I need to send out 100 invitations just to get one new entry. That’s certainly been the case with any previous e-mails I’ve sent out but for a variety of reasons the return on this particular e-mail has already passed 3% and there’s probably another week or so before the responses will start to really peter out.

How come? It’s combination of reasons. The listing is free which should improve the response although it hasn’t done so in the past but perhaps the bigger reason is that I gather that a lot of people haven’t had a great year with their properties so they’re probably taking up more marketing opportunities now than they would do otherwise (funnily enough, the sites have been pulling in much more business than expected this year).

Anyway, if you’re looking for a good freebie listing for your B&B/inn or self-catering place you can sign up at Our Inns.

Testing websites can be quite difficult once you go beyond the simple online brochure type of website.

For one thing, unlike most “normal” computer applications, you have untold millions of untrained people who can access your site and therefore you need to make sure that you try equally stupid things along the way of your testing as they are sure to do in “real life”. Clearly internet connections go down for instance and you need to allow for that, but what about the speed of their connections? One or two sites that I’ve tried out lately have consistently timed out on me no matter what I’ve done because my connection just isn’t anything like the speed that the writers of the site assumed that it would be.

Once you get into databases it’s a whole different ballgame too. For one thing, you always need to be able to let a number of people update your database simultaneously which in itself requires a different style of programming than that which is sometimes taught in the schools. What’ll work on a closed corporate network isn’t necessarily acceptable on an open Internet one.

Even after your site is up for a while, you should make a point of trying it out now and again. Actually looking it as your customers will see it. Remember they don’t necessarily have the 25″ widescreen monitor that you have and, even today, are more than likely using resolutions of 1000×800 or less. Watch the fonts you use too as many that you get with your computer aren’t available via the Internet; newer computers don’t always support the fonts on the older ones either.