Foreign Perspectives

Archive for the ‘Development’ Category

Seems like ages since the last Mas Camps News!

What’s been happening?

Well, we had our first holiday since we got here. More on that if you read the blog entries from April. Although we just went to Turkey to see the solar eclipse, we’d like to go back as the trip was far too short. Might even drive it next time as we had some Turkish guests a month or so back who did exactly that. However, they recommend taking the ferry from Italy to Greece rather than driving through Croatia etc. as they reckon that route is a bit dangerous.

The pattern of reservations has been quite different from last year. Very, very little in February and March but once we hit Easter, the occupancy was way up. Almost triple the number of people this June as we had last year. July was slightly higher but completely with “ordinary” guests as we didn’t have the equivalent of the two massive bookings we had last year. Different from last year too is that September already has a fair number of bookings.

And we’ve launched a few more websites. With the quiet period in February, I was able to move Our Inns and Our Gites into PHP and MySQL which has reduced considerably the amount of effort required to put properties online. Not only that but I’ve taken the opportunity to add a number of enhancements and permit people to add a whole lot more information.

Once all the information was in the database (major nightmare!), I made a start on the much more commercially targetted Our Holiday Rental Homes and Our Bed and Breakfasts. Can’t really see them doing well in the search engines this holiday season but the older sites are doing very well. Both Chambre-d’Hote and Our Gites (listing B&B and self-catering properties in France respectively) regularly appear in the top 10 on google searches.

Last, but not least, I thought that I’d move the blog into my own domain. Still haven’t sussed out the full route, but expect to see it arriving at Foreign Perspectives shortly.

Even though we’re supposedly in the high season, there are still gaps of a few days without guests at the moment which is just as well as it’s been very hot this year and we’re all a little exhausted with the heat.

Surprisingly, I’ve been able to keep going with web developments up to now and have started the process of launching Our Bed and Breakfasts.com now rather than waiting ’til September. The intention is that it will be a fully commercial site in terms of look and feel but initially it will feed off the OurInns database as indeed will the revamped Our Vacation Rental Homes.com site (initially a clone of Our Holiday Rental Homes). Whether or not I’ll be able to attract paying customers to the sites is another question of course but the stats that I started collecting for the sites in June should help the argument.

I’m also hoping to start integrating property sales into the database which could be the key to making the whole venture profitable in the longer term. Short term, it should increase the size of the site which in turn will increase the number of hits for the holiday listings.

After moving the sites back to 1and1, the adsense income (and presumably the hits) is back up to the normal of a few dollars a day. I’ve still not worked out why Marcus has around twice that but I suspect that it’s something to do with the placement and layout of the adverts so I’m going to have to explore that fairly soon.

We’ve been here over two years now and have been meaning to take a trip on the Train Jaune (Yellow Train) for most of that time. Well, yesterday we finally got around to it.

The first half of the trip to Latour de Carol is, as you’d expect, through the mountain passes of the Pyrenees but after that it levels out into more normal scenery and finishes the run in the very disappointing Latour train station. In years gone by this must have been a major terminus when you look at the sheer size of the station but there’s little to show for all that past glory now so most people seem to take the first train back.

The whole route is very popular with hikers and the train needed to stop at almost all of the courtesy stops on the return journey to pick up parties of walkers.

The train has the ubiquitous open-top carriage but it doesn’t seem overly practical to me as three hours out in the sunshine of southern France adds up to a serious case of sunburn. To get the typical photos of the train crossing aqueducts etc. you need to be in either the first carriage or the last one. The “standard” photo of it is taken from the roadside between Villefranche and the first stop at Olette.

Although most people seem to take the train from the “start” of the line in Villefranche, a much better day-trip would be to start from Latour de Carol instead as Villefranche seems to be the only stop on the line where there is a lively and interesting town just beside the train station.

You can only book the train on the day which at least gives a reasonable chance of getting on the trip if you arrive early enough. It’s 32‚€ for the trip.

Our next adventure will be to take the Red Train though it doesn’t seem to be as interesting as there are none of the mountain gorges to pass through and besides you can drive along the entire route.

This is part of our guide to the Pyrenees.

Happy Halloween!

October was relatively quiet on the hotel front ’til this weekend which is a holiday in both France & Spain so we were completely full from Friday to Sunday night.

I’ve been tidying up the various websites that we run and improving their search rankings. The combination of improvements on the main hotel page (www.mascamps.com) has given us a 10 fold increase in the number of hits so far. The equivalent changes are in the works for www.ourinns.org which is already moving up the rankings and we’re making about $50 a month now on the advertising on it and the related www.chambre-dhote.org (in French) and the self-catering equivalent, www.ourgites.org .

Separately from those developments, I thought I’d see if we could more directly make a few bob on the transport arrangements people make and registered www.perpignanflightsandcarhire.com which is starting to get a sensible search engine ranking though it’s got a long way to go. If you’re booking any travel yourself, you’ll find the cheapest car hire in the Perpignan area (no, reallY: I checked them all) and, I think, in Europe, worldwide flights on discount and normal airlines, the Heathrow & Stansted express tickets and even ferries. We’ve already made about half the start-up costs of this in commissions which is pretty good going I think.

More as somewhere to hang our affiliate links than anything else at present, we’ve also got www.personallychosen.com which has quite an assortment of things on it. All the above travel things but also some financial links and even La Senza. In due course, we’re planning to use it to sell some of the photos that we’ve taken for the website as prints and for a few other items that people have asked us about. Basically, it’s intended to be our main non-mascamps website. If you buy any stuff online, let me know where from and I’ll see if we can get a link for it (if you ask nicely, I will probably split the commission with you).

Started experimenting again with e-bay which is a dead cheap way to advertise. Costs just 15p for 10 days which has picked up around 40 views on average although no direct sales. We’re not that bothered about the direct sales this tiME: last year we had one, slightly lossmaking, direct sale but pulled in getting on for EUR 1000 in indirect bookings over the following 9 months attracted by our ebay ads.

Another hectic month of marketing is the excuse for the long delay since the last issue. All being well, we’re nearly the end of the work that was thrown off as a consequence of the marketing blitz about a month ago and can sit back and wait for all the reservations to flow in.

Leaving out a heap of minor additions to our listings we added the following list of major places in the last month:

– ActiveHotels…. who do “own label” front ends to their system so you’ve probably used them in the past;
– Bookings… who seem to pop up all over the place;
– Expedia… well, you know these guys;
– Gullivers Travel… who are the people behind loads and loads of different reservation systems from Ryanair Hotels to Octopus Travel;
– Hotels.com … who feed the databases of all kinds of listing sites; and
– TravelExtras… the new people supplying FlyBE’s accommodation.

We’re now starting to panic about the effect of managing all the bookings that those listings should generate. Last August we were on one similar system which gave us about 11% occupancy by itself so, in theory, the above lot should add something like 60% to that on a like for like comparison ie a total of 70% or so occupancy before you even count the other listings we have, our own website and people just dropping in.

Wendy has told me not to even think about any more listings ’til we see if we can cope with those we’ve already got!

It is going to be pretty time consuming to keep on top of the whole lot as in addition to the above major ones we also have RatesToGo which has started to bring in a fair number of bookings and Venere who are pretty consistent over the year. We’re also expecting to get considerably more bookings directly from the website now that we’ve add the “book now” facility.

If I had the time, I’d be inclined to run a book on which will pull in the most business. My money is on WebReservations (our original and, so far, best system) because it’s syndicated all over the place but I imagine that Expedia/Hotels.com will not be far behind. I don’t think that TravelExtras will feature highly because they’re very new and we don’t get a lot of FlyBE business anyway. Third place will probably be a three way tie between ActiveHotels, Bookings and Gullivers.

Any thoughts yourselves? What systems do YOU use to book your accommodation?

The car has been causing us all kinds of grief over the last month so we’ve decided that it’s time to get a new one. If nothing else, it will greatly simplify our life as we won’t need to go through all the hassle of having to get the Toyota through the French car importation process. Interestingly, the car prices seem to be much the same as in the UK with the main difference being that they use a euro symbol here instead of the pound sign ie they are considerably cheaper. Funnily enough the second hand car prices are almost the same as the new car prices, or at least the French tend to ask for much the same.

Anyway, we’re looking for a diesel (preferably automatic), 5 door. We’re probably going to use this as our second car in due course so EUR 10,000 to EUR 15,000 is the budget. Sort-of like the Volkswagen Polo or perhaps the Mercedes A. Suggestions welcome!

We had yet another long phone call from the TV company who said that they like our story so perhaps we’ll have to make a decision as to whether or not to appear. At present they are looking to do one or perhaps two places in considerably more detail than they’d originally intended so Mayhem at the Mas may yet appear on a screen near you next January!