Foreign Perspectives

Archive for the ‘Development’ Category

Most people have their holiday in France during the Summer but in many ways that’s one of the worst times to come.For a start, France largely closes down in August so you can often find places closed. Those that are open are very crowded as the majority of the French take their holidays from mid-July to the penultimate week in August so you’ll often find hotels full during that period and, of course, the prices are at their peak too.

The Winter in France is quite different. Prices are lower and most places are open so you won’t have any problem getting somewhere to stay and, naturally, the flight prices are a good deal lower. One thing that does close is the hotels, usually from October to March but there remains a lot of availability as the number of tourists drops substantially. One that doesn’t is the Auberge Mas Camps which is open all year and has an ideal location between the mountains and the sea.

Isn’t it cold? In the central, northern and mountain areas, yes it is. In the south it’s cold in the evenings but it’s frequently t-shirt weather during the day and indeed I’m writing this in a t-shirt whilst thinking about getting the shorts out, right in the middle of January! Don’t go by what the locals are wearing as you often see them wearing heavy Winter clothing when the temperatures are in the high 20s.

You’ll also find that the villages and towns are a good deal more French in the Winter too. The absence of tourists makes quite a difference and, especially if you’re considering a purchase here, it’s definitely worth a visit over the Winter period.

The new series of Chaos in the Castle continues with the bizarre approach to marketing of the property no doubt driven by the TV production people.

The transition from “Summer Mode” when you’re completely full pretty much all the time, to “Winter Mode” when there’s almost always a room or two free happens very suddenly.

As in most things, the French assume that hotel reservations work the way that they worked in France 50 years ago.

Of course, they rarely use the internet to make their reservations (although, to be fair, that is changing) and generally phone. In fact, it’s not unknown to receive a letter asking for a reservation and expecting a reply by letter too. Out of the peak seasons, that’s not too bad but we just ignore any letters received like that during the peak season as we just can’t afford to hold a room on the off-chance that they may actually confirm the reservation a week or two later.

The use of debit/credit card numbers as a guarantee is virtually unknown to them and they almost always ask to pay a deposit by cheque. Their lack of experience of using their card to guarantee a room means that it’s quite common for them to think that they’ve paid for the room when they make a reservation online and have quoted their card number which often requires considerable explanation at checkout time.

One major cause of friction is that they assume that it’s fine to cancel a reservation at anytime without charge. Everywhere else in the world, you need to cancel a hotel reservation before the arrival time you quoted and often 24 hours or more before that. Here, they assume that if they’ve not stayed in the room, then it’s OK. After all, the room isn’t costing the hotel anything, is it? It might not be costing anything, but when we get cancellations well into the evening, we’ve often turned people away because with a card number guaranteeing the room we are obliged to hold the room. This year for instance we had two days when we were completely full and turning away numerous people yet had hardly anyone who actually stayed!

Abroad, it’s even worse for them though. By and large, the French only have debit cards and severely limited ones at that. Whereas in the UK the cash withdrawal limit on a debit or cash card is around £250 (EUR 500) per DAY, in France the standard limit is EUR 300 per WEEK. Not only that but whilst you could, in principle, buy a house on a debit card in the UK, there is a spending limit of, usually, EUR 3000 per month on French debit cards (which is why they continue to use so many cheques). For most purposes, that’s OK. However, consider someone booking into a hotel in the UK. The first think that is done is that the card is run through for an authorisation of, usually, £100 per day (ie about EUR 150), even if the hotel actually only costs about £50 a night. So, a French person can stay a maximum of 20 days in UK hotels and, of course, that’s before you consider spending elsewhere.

This is why France is one of the few countries in the world that doesn’t pre-authorise payments.

So, no, the French don’t understand hotel reservations work unless they’re in France with a hotel that only operates in France.

These days when people buy a holiday accommodation property one of the first things that they think of is their website. That’s no bad thing although many people think that their website is all the marketing that they need. Still, it’s a start.

However, where a lot of people go wrong is that once they’ve produced their website, they think that’s it. It’s not as if it needs maintenance like the building obviously does, is it?

Well, yes, it does need maintenance. Oh, it will continue to work for many years but it’ll get more and more dated as time goes on which is never good. If you don’t think that’s true, pick any website that’s been around for a while and look at what it was like even 5 years ago never mind 10 using the Way Back Machine [www.archive.org]. I think you’ll find that any successful website has changed substantially over that period of time.

I’ll touch on the various aspects of our 2007 update over the coming months but one aspect that is critical is the photography. Some people consider that they should get a professional photographer in to take their photos and that will get you the best photos of your place on the day they come to take them. The key point there is that they are the best photos “on the day”; why settle for that if you’re living there and can wait until the light is perfect, there are no clouds in the sky, etc.? Saying that you don’t have a suitable camera is no excuse as good digital cameras are available from £100 these days whereas a professional photographer could charge you anything up to £500. More importantly than the money saved is that if you are taking the photos, you can update them for no extra cost and it’s not long before you need to update them by the time you consider that you’ve repainted a room, bought a new chair, even added a plant it doesn’t take long before the photo of a room becomes completely out of date.

Anyway, we’ve started updating our property photos yet again and have moved to a new viewpoint for this year. The top photo is the one we’ve been using for about 18 months or so, the lower one is close to what we’re going to run with for the coming year (I forgot to get all the shutters open this morning, so have to retake it tomorrow morning).

The place seems quite different in the second photo, doesn’t it? Yet virtually nothing has changed on the outside of the building (we’ve been concentrating on the inside).

Arnold