Foreign Perspectives

Archive for the ‘Blogging’ Category

Whilst I include most of my sites in an annual site-promotion programme I’m really bad at omitting the blogs from that. Why? Well, because it’s not so easy to promote a blog as most directories aren’t geared up to listing them in a sensible way.

So, now and again, I look around for new places to list the blogs and just came across rssHugger this afternoon.

As in most blog directories, this one considers blogs separately from normal sites and, of course, in this particular instance targets the RSS feeds which is always useful as you can get a whole bunch of new readers if you’re on the “right” RSS aggregators. Now, the question is whether rssHugger is one of those “right” aggregators but, at the moment, it’s just impossible to say as 1) this is a relatively new site and 2) I don’t know the demographics of those that use it and therefore whether or not they’d be generally interested in the stuff that I write.

Initially the sign-up was $20 for 10 years but they dropped that requirement recently for those blogs that write a review of them. Personally, I think that it’s good to have that notional $20 value as it gives a broad indication as to where they themselves feel the value of a listing on rssHugger would be.

What’s the site like though? It has a very clean look which in some senses is good but it’s a little too clean as it’s not immediately clear from the opening screen that there’s a directory living here. I think it would be better to move that directory onto the front page. It’s also quite a long directory and could do with being stuctured eg you get “Investing” and “Save Money” as two categories yet since the directory is purely alphabetical these related categories are nowhere near each other.

Is it worth listing with? In that it’s free at the moment there’s no downside and it has the feel of a site that could have a lot of upside so, yes, it’s worth listing with. How valuable the listing will be only time will tell.

We’ve been looking around for a new template for this blog but haven’t really seen anything that really catches our eye and is broadly in tune with the themes that we talk about here.

However, there’s loads of people out there who run up custom templates and we’re toying with the idea of getting one done for the site. Well, depending on the charge for it that is as I can certainly live with the free ones if the charge is over the top and if really pushed could run up one ourselves I suppose.

I think we’ll have a look round some more but that custom template is getting to be quite tempting.

Wendy’s been looking through a whole lot of blogs this afternoon and, frankly, the quality of writing that she’s seen has been pretty dismal.

Now, I can accept that many bloggers are just scribbling down their thoughts and, yes, there will be spelling mistakes and no doubt gramatical errors that creep in now and again. Fair enough, but she’s been looking, by and large, at blogs that take sponsored posts and it’s a very poor level of writing from what are professional writers.

Yes, you count as a professional writer if you’re writing sponsored posts. You’re getting paid to write, aren’t you?

I’ll not single out any in particular but some of the writing is so bad that it amazes me that the advertisers actually pay for it. There’s people out there saying things like “i done this” when it should be “I did that” and that’s just the tip of the iceberg. Frankly, I’d expect better work from a 12 year old. In fact, one of the better written blogs is written by a 14 year old so it’s not impossible to write decent stuff.

Now, I’m not saying that you have to write on high brow topics every post. It’s nothing at all to do with the content. What needs improving in a major way is the spelling and grammar used.

Some of the pay per post outlets are already hinting that quality checks are coming: it’s going to be better to improve your quality of writing before they arrive because many of the bloggers out there are going to find that their blog is totally shunned by advertisers if it’s tagged as being one that consistently falls down on the spelling and grammar.

If you find that your current efforts are the best you can do at the moment and you know they’re not good enough, then do something about it. Take a course to improve your English. If you’re taking sponsored posts it would probably even be a tax deductible expense and, in some countries, you can get free or subsidised courses if your English isn’t good enough.

But make no mistake about it: quality standards will come at some point and it’s better to be prepared for that in advance.

Blogging reviews seem to come in two basic flavours: 1) nice ones just to get the link and 2) proper ones that are actually useful.

Much as the first type serve their purpose in getting you a link to your site and they’re the safest ones to go for, they’re pretty much useless except for the linkback that they provide. In practice, they’re not overlly useful for that link either as, for the most part, bloggers with really high PR rarely review those with much lower PR who could benefit most.

The second type can be pretty scary though. After all, who among us has a “perfect” blog? Probably 99% of us have just picked the first reasonable looking template and ran with that so there’s usually a lot of scope for criticism on that front (my current one has been described as “Kermit the frog” for instance). Likewise, sod’s law applying as always chances are that they’ll look at your blog when you’ve just written a bunch of posts that are “less than your best” at best and more than likely they’ll be “total ****” even if all your other posts have been Pulitzer material.

But, that second type is far and away the most useful type to get. Sure, there’ll be things that you disagree with either partially or even entirely, but so what? You’re hardly likely to be writing stuff that people will agree with all the time, are you? On the other hand you’ll almost certainly get some useful ideas that you can implement to improve things. For example, about a year ago one one of the “type 2 reviews” that I got pointed out that it was a pain to have to page through endless posts on how to move to France and that I should collect them in one place, so there’s now a link to a compilation of them under “Series Collections” as you can see.

What a “type 2” review doesn’t have to be is nasty. Yes, you may well get a review where someone basically criticises everything on your blog (unlikely, but possible) but they don’t have to be nasty about it and I’ve yet to see one where they were out and out nasty.

Anyway, if anyone’s interested in a review from me, and will review this blog in return, let me know!

One thing that continues to amaze me is just how long some blog promotion efforts continue to run.

Almost a year ago, I started off on the Technorati Favourites Exchange and even now hardly a week goes by that I don’t get a little note to say that someone has added me to their favourites and can I reciprocate? You’d think that it would have petered out by now but it looks like one that could still be running in a few years time.

Others which you’d have thought should have been just as successful have indeed petered out or not really gotten going in the first place. I’d have thought that the mutual blog reviews movement would have really taken off but in reality it’s rare to see more than a handful on any blog that you see doing them.

Now what I need to do is to find the next Technorati Favourites Exchange and get in on it at the start.