Foreign Perspectives

Archive for the ‘Blogging’ Category

As you know, we’ve been tootling along with over two hundred thousand readers per week, mostly via Reuters.

I’m sure that’s an incredibly misleading statistic but it certainly sounds good. What I didn’t know until now was quite how good it was in comparison to the competition as everyone seems rather cagey with their statistics.

Anyway, I’m dead chuffed to see this morning that I have both this blog and An Age of Magic in the top 100 of the Blogburst network. In fact Magic is doing rather better than this one thanks to an experiment that I tried a few weeks back which I’ll be building on here over the coming months.

Definitely a great start to the year for the blogs!

Actually, this post is about none of those at all. They’re just some of the keywords that have been picked up recently by various news aggregation services that scan this blog so I can be fairly confident that this particular post will do well in terms of collecting inbound links for me.

The growth in news aggregators has led to a steady growth in the number of inbound links that I’ll collect for particular posts. Some are obvious: mention “Ireland” and I get picked up by the Irish blogs, “travel”, “credit” or “loans” and you get picked up by loads of financial aggregators. “Travel” is more hit and miss though as the travel aggregators tend to target particular destinations rather than “travel” in general.

“People search” is a peculiar one. Apparently it’s a very popular search term though I only came across it by chance.

I’m actually only throwing “sex” in for curiosity value. Rumour has it that it’s one of the most popular search terms on the Internet but, so far, I’ve never had a single inbound link from it!

Surprisingly, there are quite a number of blog aggregators which collect immigration information and it’s a topic that I touch on quite regularly.

Last, but not least, this particular post will mess with google’s algorithm in respect of this blog. Their algorithm relies on “natural” incoming links and this particular post will create quite a lot of them for me over the next few days. None will be paid for so on google’s argument they are legit incoming links which’ll boost my pagerank a little bit. Will any of them be  truly legitimate incoming links? Somehow, I doubt it.

Things were trundling along quite nicely with the business of sponsored posts until a couple of weeks ago when google decided to pull the rug from under a promising cottage industry and downgrade the pagerank of thousands of blogs to zero.

Ordinarily, pagerank (the little green bar you see if you have the google toolbar loaded) for a particular site would typically go up or down by one each time google loaded the revised pageranks ie usually about once a quarter. However, this time around they decided to target bloggers who wrote paid posts and dropped those targetted down to PR0.

The effect of that to those bloggers hit by such a downgrade can be quite devastating. For example, a typical PR2 domain would be able to make around $20/day vs $5/day for a PR0 domain and that’s just the bottom end of blogs. A PR4 domain can pull in $40, PR5 perhaps $100 per day and remember that some blogs went from PR7 to PR0 overnight. Remember too that many bloggers run multiple blogs. Say they were pulling in $500/month per blog with four blogs running that would equate to a reasonable wage of $2000/month which may have dropped to more like $200/month if all their blogs were targetted by google.

The biggest player in this market is PayPerPost with over 100, 000 bloggers signed up for their service and they’ve hit the panic button of course. Ironically, they were about to roll out a new blog ranking scheme just as google struck and that’s been speeded up somewhat. Unfortunately, the other players in the market probably won’t be able to access the stats from that ranking system directly and certainly wouldn’t be keen to use a competitors ranking.

Google’s answer? Add nofollow to your links. I did that a few days ago and now find that already one other blogging service won’t accept my posts anymore. Shame really as their posts were almost always interesting to do. I suspect that effect will roll out across a number of other sites too which’ll just serve to concentrate the power with PPP. Surely that can’t be a good effect from googles actions?

It’s always interesting to look at statistics on the websites. They never fail to turn up surprises.

For one thing, if you strip out ourselves, the majority of the visitors to this site are from America with the UK coming in second place. Or at least that’s what google says. For alexa on the other hand, it’s abot 35% from America and under 5% for the UK which reflects the greater use of the alexa toolbar in America as compared to the UK.

But that’s not too accurate either as the number of readers that arrive via Reuters dwarfs everything else yet isn’t counted by either of the above systems.

In theory, that means that I should be targetting the articles towards the Reuters audience but I’ve not worked out how to do that just yet (suggestions welcome!).

Some of the links that come up on websites are pretty peculiar, don’t you think?

Now, I can understand where they’re coming from when a google ad appears on the blog that’s related to France. After all, I have written a fair amount about France in the past. But hold on: since I’m not writing much about it now, how come google is putting ads on the site that relate to France so often? It shouldn’t be what I wrote about in the past that’s relevant but what’s on the page with the ad right now. Except that often it isn’t.

In a similar vein, the pages being picked up by Reuters are something of a mystery. They’re using some variant of a keyword sieve to select the articles so it’s understandable that my article titled As seen on Reuters is the most “popular”. Similarly those with financial type words in the title have been picked up too, or at least some of them have. Trying to work out what they are looking for will while away many an hour over the Winter I expect.

And then there’s the people who have selected this blog to advertise on. Goodness knows what they are looking for as it’s a complete mystery to me!