Chocolate for Valentine’s Day

sexy woman covered in chocolateAre you going for the sexy undies again or are you going to buy your girl some chocolate this time?

The downside of the undies is that men tend to buy something sexy whilst women are looking for something comfortable. The two rarely meet in the middle. Sexy stuff is generally tight and made of thin material but women are looking for comfy and this time of year thin material generally doesn’t cut it.

But why do they like chocolate so much anyway? These days a lot of it is to do with the marketing by the chocolate companies, hence the mass of those little heart shaped chocolates that you see around Valentine’s Day.

However, there are also chemical reasons behind the attraction of chocolate. It’s a sweet and we are all attracted to sugary things for a start. However, it also contains triggers for your endorphins (the “feel good” chemicals) which other sweets don’t. Finally, specifically for the women it contains phenylethylamine which is related to chemicals peaking during orgasm.

Despite all that, in reality it’s the massive promotional effort on the part of the chocolate companies which is the main driving force in shifting the mountain of chocolates that are in the shops these days.

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