Foreign Perspectives

Googles pagerank review was due in the Summer but didn’t arrive with us until a few weeks ago and it still seems to be in progress.

I suspect that this is one review that they may end up wishing they’d thought some more about as so much money has been lost as a consequence of it that law suits are sure to follow in its wake.

What did they do though?

Well, it would appear that in addition to the normal juggling of sites up and down as their popularity changes over time, they have added a downgrade to sites that accept paid posts. They haven’t hit all such sites though as many are sailing on unaffected, at least for now, whilst others have dropped as many as five points in some cases (PR5 to PR0).

So great are the drops seen that one wonders if they’ve screwed it up completely this time. After all, the majority of the paid posting sites insist that their blogs aren’t 100% paid ie that there is some “normal” content as well. In fact, the advice is that your blog should be able to stand alone should all the paid posts be stripped out. So, blogs that accept paid posts have substantial non-paid for content.

The impact on the income of the pro-bloggers is quite substantial in many cases. For example, take that PR5 blog which is now PR0. The author could have clocked up around $100 to $150 per day easily ie something around $3000 per month. That’s a large enough sum to live on and that particular author is now effectively out of work as at best he can now manage around $15 per day. That’s an extreme case, of course, but many other blogs have gone from PR3 or PR2 down to PR0. Even that equates to a drop from perhaps $30/day to $15.

Google would argue that paid links devalues the worth of their index. Perhaps it does, but does that mean that they will similarly be downgrading the pagerank of all paid directories too? There certainly are a great many of these around and none of the links that they provide are in context as the links within paid posts are.

Of course, none of these changes affect the worlds largest paid for link business. Yes, of course, googles adwords programme isn’t affected by this downgrade.