Do you really need to post anything to keep the hits up on a blog?
As you’ll have noticed, I’ve posted next to nothing over the last month. A total of seven posts vs what would have been a more normal 30 in fact.
That’s because I’ve been over in Northern Ireland trying to sort out some administration since June 5th and only got back home on Friday evening.
Now, I wasn’t expecting there to be much change in the traffic on my websites but the blog is different. The most commonly held belief is that you need to post at least once a day to keep up the traffic. That seems reasonable: after all, blogs, for the most part, cover “current events” in some fashion so without the regular updates, the traffic on a blog is bound to drop off quite quickly, isn’t it?
Well, the funny thing is that the blog traffic didn’t drop at all by any meaningful amount. The number of hits showed very little change at all nor did the adsense income. The number of subscribers via Feedburner dropped about 10%. The number of incoming links as counted by Technorati went up.
So little was the change that it has me wondering if the best strategy would be to build up a blog over six months or so then start a new one.
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