Foreign Perspectives

Reading the original research presentation of google highlights a number of points where the weakness of the algorithm can still be exploited and those cracks are starting to become very obvious.

One thing that they never allowed for was that once money came into the equation then people would pay to manipulate how their site was ranked in terms of pagerank. As we’ve seen late last year that has now become a significant problem for google and so they have begun to crackdown on the payment for links beginning with sponsored posts. How effective that will be given that there are now over 600,000 (yes, six hundred thousand) directories offering links is hard to say but sales of links are sure to remain with us in one form or another.

Then there’s the assumption that people would use large letters and bold fonts to highlight what was important on the page. As is plain, this is easily manipulated and is on quite a widespread basis in some quarters.

They even neglected to consider that some people would simply click on their own pages because clicks are a factor in pagerank (they know if you’ve installed the google toolbar). That’s quite noticeable if you “legitimately” do it when developing a website and one assumes that many more people are doing it for less innocent reasons.

That they’re having problems is obvious: they shouldn’t need to crackdown on the blogs and yet they appear to need to do that.