Foreign Perspectives

That probably seems like an odd question at first glance. How can a country with a fairly major economy be called backward?

Oh, I agree that it has such things as new technology, consumer rights, labour legislation and the like. Unfortunately the belief that anything outside France doesn’t really matter is quite widespread and this negates a large part of those aspects of an advanced economy.

Consider new technology. Yes, France has internet access across most of the country. However, few people use it. Take for example our experiences of the Summer of 2005. Up until then, no French person had every booked online with us but over a six week period during that Summer something like 80% of the French bookings were made online. That’s not a bad percentage as obviously not everyone will book online. Interestingly though, for nearly all of that 80% their booking with us was the first thing that they had ever bought online. They’d never booked a hotel, never reserved a flight, hadn’t even bought a book on Amazon before. This was quite a representative group too which made it even more unusual. So, yes, France is very much a backward nation in terms of internet use in comparison to the rest of the western world.

What about consumer rights? In any supermarket in the UK, you can take back a faulty product and have your money refunded. Try doing that in France sometime. The attitude in the shops seems to be an amalgam of the very worst of practices from decades ago elsewhere. Refuse to pay for a service not delivered? The first reaction is to take you to court because you have to pay for it anyway. Think the bill from your insurance company is too high this year and want to change to another one? Sorry, you had to cancel the insurance two months before we told you what it would cost (no, really, that’s true!). It’s very much a backward country in this area.

Perhaps you think that France was way ahead of the game in introducing chip & PIN technology for its debit cards? It was, 10 years ago. Snag is that as with other things they only considered France so the technology they used couldn’t be rolled out elsewhere. Net effect? France has had to change all it’s card machines to cope with the international chip & PIN standard. Result of this? Chaos. It made life so complicated that all the shops in one local tourist village have stopped accepting all cards.

Note that I said “debit cards” in that paragraph. That’s because, even now, France doesn’t have credit cards in the sense of the term as used elsewhere. Overdrafts don’t exist either. In fact, on the whole France is one of the most backward nations in terms of financial products in the western world.

Labour legislation is one area where France will argue that it’s more advanced than anyone. The problem is that the laws governing employment are so strict that the unemployment level is much higher than it needs to be. Small companies just can’t afford to employ people in the hope that the business will follow: they need to be sure that the business is there because sacking employees is such a long and costly affair.

So, in many respects, France is quite a backward looking country.

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