Foreign Perspectives

Launching a new blog is a peculiar thing to do in many ways.

This blog for instance has been running for a little over four years now. From before that time I’ve had a domain sitting around which I basically just used for e-mail so I thought that I’d use it as something of a soapbox for a change.

It’s odd in some ways as it seems like forever since I started a blog totally from scratch.

What’s involved?

Well, registering the domain is the first step normally but I’d done that 10 years back for the new blog. Next is to get some hosting but then I’ve that already done. Then, it’s loading the software which takes about 20 minutes and another 20 or so to get the various plugins sorted out.

At that point, it’s ready to go but it looks pretty plain so you end up spending ages searching for a decent template for it before making that historic first post.

After that, you need to register it all over the place eg at FeedBurner to handle the subscribers, Technorati to get some blog type stats. Then you’ve to start adding it to blog aggregation services to pick up a little traffic although you can short-circuit that process by using one of the manual submission services to do it for you ($23 well spent).

Then it’s down to the slog of writing posts with no feedback from an audience for the first few months (which is why most blogs stagger to a halt after 2 or 3 months).

Oh, at some point you need to pick a topic for your blog too. In this case, not so easy as “soapbox” usually doesn’t appear as a blog category!