Site promotion: is it economic to promote a personal website via paid posts?

One of the odd things that I’ve noticed since I’ve started doing the paid posts on a more serious basis is that there are quite a number of pretty much insignificant websites which are trying to promote themselves via paid posts.

Where on earth are they getting the money to do it? We’re not talking websites run by anyone famous, just those run by ordinary people like myself.

It costs an absolute minimum of $10 per post that they pay for yet some of the promotions have ran for a week or more over which time presumably dozens if not hundreds of blogs have taken them up on it. Now, I’ll grant that all of the personal promotions that I’ve seen have stuck to that minimum, but even so 10 blogs taking them up means $100.

Can it really be so profitable in terms of the additional traffic (and hence advertising revenue) that paid posts bring for even a personal blog to do such things?

Not that I’m complaining of course. After all, the $5 or so that I receive for writing 50 words for one of those may as well be in my pocket as someone elses. I am curious though as to the economic viability of the whole thing though and may well dip an experimental toe in the water to try it out for some of my listings sites at some point.

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