The bookings get later and later
Last year we thought the bookings were pretty late – just a few days ahead in many cases – but it’s much, much worse this year. In fact it’s increasingly common that people will book and come not only the same day but even as little as a few hours later.
Now, I can understand people booking in the morning and arriving later that day. After all, peoples’ plans change. But whereas in years gone by you’d have had driveby bookings in fairly large numbers at times, nowadays it seems as though that driveby market has moved online.
That means that we in turn need to tighten up our systems as we used to assume that the bookings for the day were in when we checked our e-mail in the mornings but it’s no longer unknown that we’ll get someone turn up after 10pm with a booking form that we’ve not yet seen because we’ve not picked up our e-mail since teatime.
I’m sure too that it can be a little confusing when a driveby does knock at the door and you have to check the computer first to see if you still have room for them.
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