Foreign Perspectives

For those interested in France and perhaps thinking of buying a house in France at some point there are really only two property exhibitions that are worth considering which are the French Property Show in September and the Vive la France exhibition (now called The France Show) in January.

Anyone at all serious about property purchase in France should know of both of these or else they’ve been hiding out of reach of any France related publication. I had thought they were both so well known that there wouldn’t be any need to explicit advertising for either of them other than the mentions that both get in the numerous France property magazines.

And yet, they DO advertise, seemingly quite extensively. Why?

Well, my guess is that the punters were a little thin on the ground at the last exhibition in January 2007 as they certainly were very thin on the ground in France: we had no housebuyers staying with us at all during 2006. So, the organisers have hit the panic button this time to avoid any repetition.

Ironically, the housebuyers seem to be reappearing of their own accord so it’s probably going to be one of the most packed France exhibitions seen for some time. Of course, this just goes to show that people treat the Vive la France advertising more as a note of somewhere to go if they’re serious about buying than as something which puts them into a buying frame of mind. For really serious purchases such as for houses, advertising doesn’t change opinions a whole lot.