Foreign Perspectives

As we’re edging into the main booking season for the summer, the number of travel advertisements is increasing quite dramatically as you’ve probably noticed.

Although the world is obviously pretty much the same as it was last year, the emphasis on particular holiday destinations seems to change from year to year. So far this year, the emphasis seems to be split between Costa Rica, Canada and Carribbean cruises which are three very different options.

At first glance Costa Rica seems to be primarily an ecotourism destination with rain forests, exotic animals and so on. However, whilst making a point of ecotourism the tourist infrastructure in other areas has been built up substantially in recent years and you now have a very complete offering under most types of tourist activities.

Canada is, for the moment, concentrating on luxury ski vacations both around British Columbia at the west and Quebec in the east. Luxury seems to be the common theme for both sides of Canada with a lot of emphasis on personal service and fantastic meals.

The Carribbean cruises being pushed this year are also generally at the luxury end of the market but emphasising the discounts available from a number of cruise lines. Very substantial discounts too in some cases, notably from SilverSea which is very much a personal service cruise line.

Of course, where they want you to go will probably change as we move further into the year. For one thing, the Canadian ski resorts will be dropping out from around April/May as the snow starts to melt although those areas are very attractive in the summer too.