Why is it always Avignon that people go to?

We’re at one of the crossroads of Europe so find that people are stopping here enroute for another major tourist site somewhere in Europe.

It’s very common for people to be coming from Paris enroute to somewhere in the Valencia or Alicante area as we’re pretty much at the half-way point and quite convenient for the motorway exit.

Going the other way, it’s almost always Avignon that people are heading for. OK, Avignon is nice but there seems to be more to see in Nimes, there’s the Pont du Gard, Arles and, for the nature lovers, the Camarge, all around two to three hours drive from here. And those are just the highlights because there are lots of other places to see in that area.

So why’s it always Avignon that they go to?

Simple. It’s got the biggest “name”. It’s why people go to Paris or to Rome or London. They usually start off with places that they’ve heard other people talk about or have seen in films or on TV.

Those coming the longest distances are the worst for this. Both Australians and Americans will almost always start with the “big sights” and, in many cases, only ever go to those “big sights” and thereby miss out on the real culture of the countries that they visit. Visiting in this way means that they are constantly surrounded by their fellow tourists hitting the “big sights”.

I’m not saying that they shouldn’t visit the big sights, but that needs to be balanced by visits to other places around the country. It’s much better to spend a few hours going round a small museum exhibiting a broad range of art than try to get round the Louvre over a day and thereby find that you get to the point of thinking “oh hum, another Matisse”. For that matter, probably the best place to see as Monet did doesn’t have any of his paintings at all!

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